Publicis Sapient's clients' feedback noted the consultancy as very strong in change management, organization change, leadership and knowledge transfer, HR strategy, resource management, culture change and employee experience, digital transformation, and technological knowledge. Overall, clients were highly satisfied with the quality of their partnership with Publicis Sapient and felt that the firm’s guidance for change was highly repeatable inside and across the core organization.
In its analysis, the IDC MarketScape said Publicis Sapient is a good choice for organizations looking to build workforce and customer equity across digital transformation. Publicis Sapient's strength lies in fusing people considerations into how organizations engineer customer-oriented digital transformation and automation. Additionally, IDC said organizations that are challenged with how to engineer change without sacrificing inclusion, work quality, and customer process engagement will benefit from engaging with Publicis Sapient.
“Publicis Sapient is recognized by its clients for the quality of its people, innovation, and creativity. What stood out most for customers was Publicis Sapient’s ability to facilitate digital transformation with a focus on how it impacts individual human-driven outcomes in addition to organizational modernization and improvement,” said Zachary Chertok, Research Manager for Employee Experience at IDC. “Publicis Sapient stays focused on how automation, process design, and design thinking impact the individuals that make up and engage with the organization, balancing organizational change between people and technology.”
“We’re incredibly proud to receive such recognition from the IDC MarketScape, our clients, and partners about our employee experience consulting services,” said Nigel Vaz, CEO of Publicis Sapient. “Our differentiated offerings are underpinned by our SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities to help businesses create exponential value for their employees and, in turn, their customers and the world. We believe in leveraging digital as a force for good in driving positive impact on both people and businesses throughout the journey of digital business transformation.”
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.