Insight Series: CDP Maturity Index

How mature are you? Every business is at a different stage on its CDP journey, yet you’ll find that many businesses are uncertain of which stage they’re at and the steps needed to move to the next level. Before you and your organization embark on a transformative CDP journey, it’s important to fully understand your baseline to make educated and informed decisions to achieve your organizational goals.

Customer data platforms (CDPs) collect and store customer-related information as a unified profile to reveal deeper insights. Over the last decade, CDPs have gained momentum among CMOs and CDOs, helping them close the gaps between e-commerce and marketing, as well as other systems, such as data management platforms (DMPs) and customer relationship management systems (CRMs), providing them with distinct advantages.

Let’s face it, customers’ lives are continuously expanding into the digital space, and they have more say in the use of their data than ever before. To keep up, most organizations are ready to deploy or upgrade to a more robust enterprise-wide CDP and build upon proven use cases and ROIs. Adopting CDP principles sooner rather than later will help you drive your corporate data strategy forward and accelerate the following:

• Unify and translate customer behavior into a competitive advantage
• Transform data into a strategic asset to drive more relevant engagements
• Enable better communication with customers across all products and channels

To help organizations identify where they are on their CDP journey, Publicis Sapient created the CDP Maturity Index. Publicis Sapient has been developing CDPs and supporting our customers through varying stages of customer engagement maturity for the last decade. This index and self-evaluation will provide individuals and organizations valuable insights to consider that will have an impact on the breadth and depth of investment, such as:

• A strategic outline of key identifiers that represent each stage
• Guidance on how to be successful at any given stage
• Actionable steps that can be taken to move up the curve

Knowing the strategic roles and key actions needed to improve your organization’s CDP maturity level, you can create a long-term strategic roadmap to maximize ROI of current CDP initiatives.

How do I apply CDP to my corporate data strategy?

Publicis Sapient CDP Maturity Index helps organizations identify current and future desired maturity levels and action plan. Our CDP Maturity Index takes a look at how your customer expectations stack up against your engagement sophistication and the technology supporting it.