Stay customer-focused without 3rd party cookies.
“Cookie Apocalypse” with Ray Wang
How to get a head start on the shift to first-party data, with ClickZ, Constellation Research and Publicis Sapient.
What does it really mean to accept cookies? What do cookies — and life without them — mean for your customers and your business? Now you’ll have no choice but to get to know each other directly.
ClickZ and our own David Markel discuss how a cookieless future will affect marketers in particular, as well as the growing importance of privacy and consent in consumer trust.
Learn how to speed up your path to data-driven outcomes with CDP Quickstart. This conversation explains how you can combine data sets, prove business outcomes and monetize your data.
Cookieless Primer
Get a comprehensive overview of the issue and your brand’s best next steps.
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Get a cookieless content packet tailored to your data needs and opportunities.
We’re proud of the long time partnerships that enable our clients to be agile and responsive as customer needs, the market, and regulations change — to meet you wherever you are on your Cookieless journey.
Outline a path to scale digital marketing to emerge with a stronger view of customers than ever before. As a Global partner for Google Cloud Platform (GCP) and Google Marketing Platform (GMP), Publicis Sapient is committed to helping established organizations get to their future, digitally-enabled state by fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.
Get the most out of digital by linking data and design thinking across a cookieless customer journey, whilst creating immersive experiences that build brand value and trust. To power digital transformation across the enterprise, we partner with Adobe, a leader in digital experience technology and platforms.
Our sister Publicis agency brings more than 50 years of outcome-based marketing to brands and their customers.We have partnered with Epsilon to develop solutions to help marketers succeed without 3rd party cookies.
Connect with your customer where, when and how they want with one of the most trusted and comprehensive data-driven platforms available. Publicis Sapient and Salesforce are working together to support clients on an end-to-end cookie independent journey to deliver real-time, personalized experiences at scale.
Insight
Businesses are in a scramble to become compliant with the new privacy rules—but compliance should not be the sole focus.
Service
Publicis Sapient was born in the digital age, for the digital age. We offer customer-first insights and solutions to ensure our clients get the right CDP for their industry and individual challenges — fast.
Insight
How organizations can prepare for the deprecation of cookies by focusing on first-party relationships and data independence.
