Data-privacy policies and regulations are paving the way to a cookieless future in which businesses can no longer depend primarily on third-party data. Businesses are in a scramble to become compliant with the new rules—but compliance should not be the focus.
There’s no need to buy a security solution off the shelf to (fingers crossed) be compliant for compliance’s sake. In fact, many of the solutions in the market today claiming that they are GDPR or AB-375 compliant can only claim that their off-the-shelf solutions can be used to be compliant. That is not the same as being compliant. The laws are “still on trial” and until the appropriate judicial reviews take place, compliance is a moving target.
Instead of reacting (or doing nothing), think about where data privacy is headed, and how making changes now can benefit your business and enhance customer relationships for the long term. Here's how: