Publicis Sapient Is Named A 2025 Market Leader in Generative Enterprise Services (GenAI) by HFS Research for The Second Consecutive Year

Publicis Sapient, a digital business transformation company, today announced it has been named a Market Leader in HFS Research’s Horizons Report for Generative Enterprise Services 2025 for the second consecutive year. The report highlights the company's continued investments in AI platforms, infrastructure and talent, alongside its proven ability to accelerate generative AI adoption through its verticalized solutions and platform approach, enhancing client experience and targeting new business streams.

“Publicis Sapient remains a Market Leader in our second Generative Enterprise Services Horizons Report. As a digital-native company, it is well-placed in the services industry with its proprietary AI platform, Sapient Slingshot, which accelerates software development and its SPEED (Strategy, Product, Experience, Engineering, Data and AI) capabilities, offering customers end-to-end execution and business transformation that unlock value, drive innovation and enhance efficiencies,” said Phil Fersht, CEO and Chief Analyst, HFS Research.

Client feedback in the report emphasizes Publicis Sapient's distinctive combination of professionalism, AI expertise, and consistent delivery of excellence, while partners praise the company's innovative approach to solving complex customer engagement and data challenges.

“We’re incredibly proud that HFS, our clients and partners have named Publicis Sapient a Market Leader in Generative Enterprise Services for the second consecutive year. This recognition reflects our deep commitment to driving generative AI innovation across multiple fronts,” said Nigel Vaz, CEO of Publicis Sapient. “We’re helping businesses enhance their AI capabilities and improve their agility through system modernization and integrating emerging technologies, like agentic AI, into their business processes. Our SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities set us apart and, when combined with the power of AI, help enable our clients to identify new opportunities and realize value at pace and scale.”

Publicis Sapient has demonstrated the tangible impact of its generative AI solutions across industries. For a multinational investment bank, the company optimized operations by implementing Microsoft 365 Copilot and document imaging, improving process efficiencies in email and unstructured data handling and saving tens of millions of dollars. In the consumer sector, it created an innovative meal reveal app for a global multi-brand CPG company, generating subscription revenue from 40,000 users through a low-cost digital marketing solution powered by generative AI. For a leading global pharmaceutical company, Publicis Sapient deployed a scalable generative AI solution for personalized marketing content generation. The solution provided tools for international expansion, content localization and efficient repurposing of banners, emails and DSPs. The solution enabled automated creation of marketing collateral, dramatically reducing time to market. It’s estimated the solution reduced project content creation costs by 35-45%.

Among Publicis Sapient's key differentiators, the report highlights the company’s proprietary offerings and capabilities: Sapient Slingshot, an AI-powered platform that helps accelerate the software development lifecycle, and Bodhi, Publicis Sapient's enterprise AI ecosystem that provides organizations with pre-vetted LLMs, tools and frameworks to accelerate and scale their generative AI implementations across any major cloud platform, as well as its integrated SPEED model that enables end-to-end execution and timely delivery. The report also notes that by leveraging Publicis Groupe's deep brand capabilities and Publicis Sapient’s expertise in marketing and customer and employee experience, Publicis Sapient solves productivity challenges and creates innovative generative AI solutions for its clients.

The report emphasizes Publicis Sapient's demonstrated success through key milestones:

• Its CoreAI platform, a fully functional AI platform that connects data and AI to create intelligent marketing applications across creative, production and connected media that can be built in client environments. Publicis Sapient’s work on CoreAI also includes training over 100,000 employees from Publicis Groupe to adopt AI-driven practices through the platform, mindset and behavioral changes.
  
  
• The company is partnering with NVIDIA to build a GPU Farm for custom benchmarking and has developed Sapient Slingshot to improve software development lifecycle capabilities.
  
  
• Publicis Sapient has co-developed solutions, like customer data platforms, with Microsoft and enhanced campaign optimization.
  
  
• Additionally, PS Ventures has invested $2 billion in joint ventures over the past two years to support business transformation for clients and startups.

For the 2025 Horizons Generative Enterprise Services Report, HFS Research assessed 40 service providers across dimensions, addressing “Why, What, How, and So What” of their Generative Enterprise Services offerings. In its analysis and client case review, HFS Research assessed how Publicis Sapient applies Generative AI to amplify digital business transformation for enhancing growth in business model innovation, CX, EX, and enterprise enablement. 

Download HFS Horizons Generative Enterprise Services Report 2025

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HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners.

HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, Digital OneOffice™ and OneEcosystem™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation and Process Intelligence, Blockchain, the Metaverse, and Web3. HFS has deep business practices across all key industries, IT and business services, sustainability, and engineering.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.