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UK-based PMI provider

How a Leading Medical Insurance Provider Transformed the Member Experience

Our client wanted to boost member engagement in their rewards program; for this, they needed a class-leading mobile app.

When one of the leading providers of private medical insurance (PMI) solutions, covering more than one million lives globally, wanted to improve their mobile experience and member engagement, they turned to Publicis Sapient to build a new mobile app with a class-leading customer experience.

The Imperative for Change

Our client, a medical insurance provider, wanted to improve their members’ user experience and to boost the number of users participating in their rewards program. For this, they needed a new mobile app to engage customers, boost the profile of new rewards partners and raise awareness of the deals on offer.

The Transformative Solution

With a focus on improving the user experience, we worked in tight collaboration with the client and their partners to establish the project requirements and dependencies and to rebuild the client’s iOS app with a range of new features:

  • Generate cinema ticket codes
  • Link Apple Health and/or Apple Watch to earn reward points
  • Check the status of weekly rewards
  • View iTunes rewards
  • Personalize digital membership card
  • Access all partner and rewards information
  • Enable Touch ID for secure login

The Impact

The app is already providing members with easy access to our client’s rewards program and digital services, as well as encouraging them to make healthy life choices.

The feedback from customers has also been encouraging, with one user saying:

"This update is a vast improvement. I love the fact I can now connect it to Apple Health and claim my iTunes song/voucher reward within the app. It’s easier to keep track of my points earned and what I need to get to reach the next status.”
Daniel Cole
Daniel Cole
Senior Managing Director, EMEA & APAC