How AWS Drives Digital Transformation & Fuels Efficiencies for Global Tire Giant
Cloud adoption streamlines operations and elevates digital maturity.
In the ever-evolving landscape of data management, one of the world's leading tire manufacturers and auto care companies faced a critical challenge: how to merge and harness the power of its disparate data sources to boost operational efficiency and growth. Recognizing the need for a transformative solution, the company embarked on a groundbreaking journey with Publicis Sapient, leveraging the expertise and innovative capabilities of Amazon Web Services (AWS) to consolidate its data, optimize costs, and elevate its digital maturity.
The Imperative for Change
The world's leading tire manufacturer and auto care company was grappling with significant challenges in effectively managing its data across diverse source systems and data marts with varying digital maturity levels. This hindered operational efficiency and resulted in high maintenance overhead. Recognizing the urgent need for migration and transformation, the company turned to Publicis Sapient to leverage our legacy application knowledge and proven AWS technology expertise in data migration and consolidation.
The Transformative Solution
Publicis Sapient approached the client's challenge with a comprehensive strategy, consolidating data into a robust central data platform (CDP) that eliminated siloed on-premises data marts. We leveraged serverless services for cost optimization and scalability and used AWS-managed services to avoid maintenance overhead. The team meticulously extracted, processed and curated data spanning various domains with varying speeds.
The cutting-edge technology stack includes AWS Transfer Family, Kinesis Data Streams, Kinesis Data Firehose, SAP SLT with Linke add-on, Glue, Python, Spark, Lambda functions, Step functions, S3, Aurora MySQL, Amazon ElastiCache for Redis, and MuleSoft Anypoint Platform. This approach streamlined operations and elevated digital maturity, driving significant business impact to the client’s cross-border and cross-business initiatives.
The Impact
The transformative solution implemented as part of this initiative has resulted in a significant business impact for the customer. By standardizing the toolset and fostering an integrated approach for both domestic and global business operations—alongside strategic partners—the company has experienced a notable increase in digital maturity and enhanced enterprise-wide coordination.
By consolidating the data marts, we were able to eliminate silos, reduce maintenance efforts, improve scalability, and optimize overall infrastructure costs. The global tire brand is now poised to reallocate resources toward innovation, growth and new business opportunities.
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