The Imperative for Change

Because of the fragmented nature of their operating companies, Sonepar was not capitalizing on their scale to optimize investments, increase efficiencies and enable the kind of experience that would define new standards for B2B players as well as existing B2C players moving into B2B space. Their strategic objectives called for creating a friendlier omnichannel experience that would continuously propel customers to the next stage of their journey, regardless of touchpoint, as well as providing all of their operating companies with the opportunity to have superior platforms built on best practices across the group. What’s more, Sonepar recognized that creating meaningful relationships and loyalty requires a personalized yet efficient journey, which they aimed to achieve with the help of associates and sales reps as well as AI and automation.

The Transformative Solution

By combining Publicis Sapient's digital expertise with Sonepar's industry knowledge and market presence, we launched Spark, a proprietary digital platform that fosters an environment of collaboration, knowledge exchange and co-creation. Our collaborative approach of operating closely together in mixed teams enabled maximum velocity, resulting in a robust agile delivery engine and knowledge transfer.

The platform facilitates scalable growth within the electrical industry with a modular architecture that accommodates growing data volumes, increasing customer demands and evolving business requirements without significant disruptions—all with a localized customer lens. Spark aggregates and analyzes vast amounts of industry data, providing the business with actionable insights to identify growth opportunities, optimize processes and improve performance.