Bangkok Bank

The Imperative for Change

Bangkok Bank faces the same challenges as other financial institutions across the region: falling fee income, rising costs and increasing competition. While it pioneered mobile banking in Thailand with the 2014 launch of its Bualuang mBanking app, it has recently faced stiff competition in this area from other banks and fintechs. Thailand’s central bank has also introduced national initiatives, such as the PromptPay mobile payments platform, which have dramatically increased volumes of electronic transactions. Furthermore, the coronavirus pandemic has accelerated digital banking migration.

The Transformative Solution

Bangkok Bank had to surpass (not just match) its competitors, so it teamed up with Publicis Sapient to build a new kind of personal banking app. The new platform, which is central to the bank’s digitization strategy, needed to provide reliable service, easy navigation, speedy performance and support as needed. The balance between increased security and reduced friction was essential.

Our team built the new mobile app to deliver an efficient and intuitive mobile banking experience that prioritizes availability, security and ease. Delivering features normally only seen in-branch, the new Bangkok Bank Mobile Banking app is one of the most complete banking solutions in the market.

We worked closely with the bank to define and deliver the mobile-first technical architecture that expedited its launch and enables regular updates. Together, we created the underlying APIs, entire DevOps strategy, analytics and continuous delivery pipeline that allows the bank to test and learn with its customers.