Publicis Sapient at Adobe Summit 2025

Publicis Sapient returned as a Diamond-level sponsor at Adobe Summit 2025, the ultimate digital experience conference, leading the conversation on AI-driven MarTech Transformation. During the week we showcased how we’re empowering top brands to modernize digital marketing experiences and maximize the value of their Adobe investments.

In addition we unveiled Sapient Slingshot, our proprietary AI platform for software development, enabling businesses to elevate their digital experiences and streamline their MarTech migration, boosting productivity, efficiency, and quality. 

We took the stage with clients, Do it Best Corp., and Marriott International to discuss their journey, and lessons learned in leveraging the Adobe platform to gain insights and drive growth. 

Do it Best Leverages the Adobe Platform to Drive Growth for Independents

Do it Best’s VP of Marketing & Ecommerce, Allison Flatjord, and Corbin Prows, divisional manager of Ecommerce, along with Ganesh Rangarajan, GVP at Publicis Sapient, discussed how Do it Best uses the Adobe suite and power of data and technology to drive omnichannel growth.

Key takeaways: 

• Learn how Do it Best selected Adobe to power its digital platform and Publicis Sapient as the digital transformation partner 
• Hear about the launch journey, lessons learned, and ways Do it Best continues to extend the Adobe platform to support individual member’s content and data

Unlocking Digital Growth: Marriott’s Success with Adobe Experience Manager 

Marriott International’s Saurabh Narula, Sr. Director, IT Application Dev, and Publicis Sapient’s Sudip Das, Director of Technology discussed how Marriott leveraged the Adobe Experience Manager SPA architecture and integrated with other Adobe products to gain insights into enhancing its commerce and marketing operations, empowering multiple teams to collaborate effectively while maintaining quality and achieving faster time to market.

Key takeaways: 

• Learn how to build a scalable digital platform using cloud-native principles for easier maintenance and extensibility
• Explore effective integration patterns with Adobe’s product suite to create a future-proof ecosystem
• Hear strategies for establishing efficient cross-product teams to maximize reusability and accelerate time to market

In addition, we hosted a fireside chat in the Community Pavilion Theatre with Eric Phillips, SVP and Chief Digital Officer, Delta Air Lines, and Jagdish Ghanshani, SVP & Managing Partner, Publicis Sapient. Together they shared emerging themes and discussed the gaps in generational loyalty, which strategies are driving measurable growth, and actions for strengthening customer relationships in an increasingly complex digital landscape.

During the week we hosted exclusive sessions and workshops with industry leaders. 

The Future of Customer Engagement in Travel & Hospitality and QSR where we unveiled new research insights on the state of customer engagement.

The Next Chapter in Automotive Digital Excellence in the Age of AI where we revealed innovative approaches reshaping the automotive landscape.

Do More with Your Data - Approaches for Data Modernization in Fnancial Services where we discussed how financial firms are tapping into the opportunity to monetize their data and derive revenue. 

We also hosted Build or migrate your MarTech stack with AI — Workshop where we unveiled groundbreaking accelerators designed to revolutionize your digital experiences using the power of GenAI and Sapient Slingshot. We also co-hosted a session with Gradial on how to Build or Migrate your MarTech stack with AI & Transform Your Workflow in Minutes with AEM Magic!

Publicis Groupe and Adobe Expand Global Partnership to Drive Creative Expression and Personalization at Scale with Adobe Firefly Generative AI. Utilizing Publicis Sapient’s deep Adobe expertise, Firefly Services can be leveraged alongside Adobe Experience Cloud and Adobe Experience Platform, bringing together creativity, marketing and AI to drive digital business transformation for joint clients.

For additional details about our presence at Summit 2025, visit Publicis Sapient at Adobe Summit 2025.

Interested in how we are helping brands elevate their MarTech stack?  Contact us!