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Publicis Sapient Named a Leader in the 2021 IDC MarketScape for Digital Strategy Consulting Services

Publicis Sapient, the digital transformation hub of Publicis Groupe, has been named a Leader in the IDC MarketScape: Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment (doc #US46766521, June 2021). Publicis Sapient was among 13 vendors who participated in this evaluation.

The IDC MarketScape for Digital Strategy Consulting Services, authored by Douglas Hayward, states that “Publicis Sapient is a good fit for organizations looking for an action and value-oriented partner with strong technology consulting and implementation capabilities.” The report further states that “on average, the three areas where Publicis Sapient reference clients commended the firm most highly were for action orientation, ability to drive measurable value, and digital innovation/creativity.”

One Publicis Sapient customer said that Publicis Sapient has “several differentiations – first, the quality of their people; second, their cutting-edge ideas and their technology innovation. In terms of technology, they're really, really strong and have a collaborative mindset and have a lot of drive.”

Digital consultancy Publicis Sapient is praised by its clients for its action orientation and its ability to drive measurable business value through innovation and creativity,” said Douglas Hayward, Research Director, Worldwide Digital Strategy Services at IDC. “It continues to receive positive client feedback in several areas, including the quality of its people and its ability to drive lasting cultural and business change in organizations.”

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“Digital consultancy Publicis Sapient is praised by its clients for its action orientation and its ability to drive measurable business value through innovation and creativity.”
Douglas Hayward, Research Director, Worldwide Digital Strategy Services at IDC

“The pandemic accelerated the need for businesses to prioritize digital business transformation amidst fast-changing customer expectations. The reality is that all business transformation today is digital. Partnering with clients to develop clear and innovative strategies and equipping them for constant change is a key part of everything we do, so we are incredibly honored to be recognized as a leader in digital strategy consulting by IDC,” said Nigel Vaz, CEO at Publicis Sapient. “Our people, and our expertise across what we call SPEED capabilities - Strategy, Product, Experience, Engineering, and Data - means we can drive end-to-end digital business transformation. From ideating to executing, to evolving complex systems over time, we are uniquely able to help clients thrive in an increasingly digital world.”

The IDC MarketScape for Digital Strategy Consulting Services is “a quantitative and qualitative assessment of the characteristics that explain a vendor’s current and future success in the digital strategy consulting services marketplace.” A main part of this assessment includes buyer perception of the vendors’ key capabilities and characteristics as it relates to digital strategy consulting services.

To view the report excerpt, click here.


About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.


About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit