“The pandemic accelerated the need for businesses to prioritize digital business transformation amidst fast-changing customer expectations. The reality is that all business transformation today is digital. Partnering with clients to develop clear and innovative strategies and equipping them for constant change is a key part of everything we do, so we are incredibly honored to be recognized as a leader in digital strategy consulting by IDC,” said Nigel Vaz, CEO at Publicis Sapient. “Our people, and our expertise across what we call SPEED capabilities - Strategy, Product, Experience, Engineering, and Data - means we can drive end-to-end digital business transformation. From ideating to executing, to evolving complex systems over time, we are uniquely able to help clients thrive in an increasingly digital world.”
The IDC MarketScape for Digital Strategy Consulting Services is “a quantitative and qualitative assessment of the characteristics that explain a vendor’s current and future success in the digital strategy consulting services marketplace.” A main part of this assessment includes buyer perception of the vendors’ key capabilities and characteristics as it relates to digital strategy consulting services.