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Press Release

Publicis Sapient Announces Appointment of Matthias Schmidt-Pfitzner as Managing Director for the DACH Region

MUNICH, GERMANY, March 7, 2022 -- Publicis Sapient, a digital business transformation company, announced today the appointment of Matthias Schmidt-Pfitzner as Managing Director for the DACH region (Germany, Austria and Switzerland), effective March 1, 2022.

In his role, he will lead the industry, capability and corporate teams, drive business development and growth and further establish Publicis Sapient as the partner of choice for digital business transformation in the region. Schmidt-Pfitzner will work closely with the company’s international leaders, grow its alliance partnerships and foster collaboration with parent company Publicis Groupe to ensure outstanding outcomes for its clients under the Power of One umbrella.

“Matthias has an exceptional background as a leader and brings with him deep cross-industry experience in digital business transformation. He will empower our teams in the DACH region and by combining our SPEED capabilities - Strategy, Product, Experience, Engineering and Data - will help our clients lead in the digital space,” said Publicis Sapient CEO Nigel Vaz. “His appointment reinforces our commitment to continuing to drive strong growth in the DACH countries.”

“I’m thrilled to join the talented and ambitious Publicis Sapient team. Leveraging our capabilities, experience and reach, we will accelerate the company’s business momentum and drive further growth in the DACH region.” said Matthias Schmidt-Pfitzner. “Digital business transformation is crucial to secure the sustainable success of most businesses. I am enthused to be partnering with our clients to help reimagine their businesses for the digital age and power their transformative journeys.”

Schmidt-Pfitzner joins Publicis Sapient from McKinsey & Company, where he was a direct-elect partner and spent the last five years as a leader of McKinsey Digital. He is a seasoned executive with over 25 years of hands-on experience and has an excellent track record in implementing scalable digital business models and processes in international corporates. His career has included senior positions with Deutsche Telekom, King Entertainment, Yahoo!, AltaVista and AOL Europe.

Schmidt-Pfitzner will report to Atul Mehta, Managing Director of EMEA. Susanne Menne, who has been leading Publicis Sapient in the DACH region as Country & Operations Lead over the last two years, will oversee the company’s business operations in the DACH region and will report to Schmidt-Pfitzner.


About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit


Media Relations Contact

Dominik Junker