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The 2025 Digital Citizen Report

Australians are turning to AI for answers, but government sites aren’t keeping pace. It’s time to close the gap.

More than half of Australians are using AI

Australians are rapidly embracing generative AI. But despite the excitement, big questions about its safety and accuracy persist, and citizens are looking towards the government to provide leadership, regulation and faster, smarter AI-powered services. 

 

Our 2025 Digital Citizenship Report, one of Australia’s largest surveys of its kind, provides unique insights into how generative AI is shaking up digital interaction and what governments need to be doing now to prepare for the future.

 

By embracing generative AI today, government has a unique chance to overhaul infrastructure, ensure information is safe and seriously amp up service delivery. 

 

You’ve got the power to lead this change. Let’s make it happen.

A snapshot of Aussie attitudes towards generative AI

The AI landscape is evolving fast, and so are the attitudes of the people using the tech. These key stats from the report provide a glimpse of how Australians are using AI in their daily lives.

 

  • 51
    %
    of Australians are using gen AI on a daily basis
  • 21
    %
    are comfortable enough to access public services via generative AI
  • 94
    %
    are concerned about AI as a whole
  • 45
    %
    mistrust the information AI provides

Get the 2025 Digital Citizen Report

Dive into the full report now for all the insights, advice and analysis.

Download the Digital Citizen Report Opens in a new tab

Connect with our experts

  • Steve Metzmacher

    Public Sector Industry Lead
  • Mark Williams

    Federal Government Lead
  • Elisa Berg

    Creative Director Experience, Public Sector
  • Carlos Gonzalez

    Public Sector Product Lead, Publicis Sapient