Skip to main content

How L’Oréal Boosts Sales with a New Commerce Platform

How L’Oréal scaled direct-to-consumer commerce.

Summary

Product-led delivery helped L’Oréal launch and improve more than 60 direct-to-consumer sites.

Digital commerce gave Loblaw a stronger way to connect customers with its products and services.

Client

L’Oréal

Industry

Consumer Products

Topic

Experience & Commerce

Partner

Salesforce

Intro

L’Oréal’s existing commerce sites needed to keep moving as quickly as the beauty market. Across the Americas, shoppers were changing how they discovered and bought products online. The beauty giant wanted to respond faster, reach new customers and keep improving the experience for existing ones with next-gen capabilities.

With Publicis Sapient, L’Oréal focused on creating a digital business that could keep evolving without disrupting the shopping experience, giving the company more room to respond as customer needs and market conditions changed. 

The Problem

Having already upgraded its commerce ecosystem, L’Oréal next wanted to prioritize how it engaged with consumers. Publicis Sapient was selected to deliver strategy and implementation for over 60 direct-to-consumer sites across the Americas to create a consumer-first approach and a quicker, more efficient path to purchase.

The Solution

Working alongside the leadership team, we defined a new commerce strategy supported by Salesforce Commerce Cloud as part of the broader ecosystem enhancements.

Agile product delivery teams were formed to accelerate the rollout of over 60 direct-to-consumer sites. This approach facilitated a shift from a project-centric to a product-centric mindset, integrating seamlessly with L’Oréal's existing order management system (OMS) and made significant improvements across commerce as a whole.

The Impact

Customers can continue to buy their favorite products online with no interruptions.

Time-to-market for brand launches has dropped from months to weeks, and many optimizations in build and release processes are now automated. As a result, cost savings amount to several hundred thousand dollars each year.

L’Oréal now has the flexibility to adapt to a fast-changing marketplace, and is able to scale up or down depending on need.

The team continues to clock 100 percent on their service level agreements, providing 24/7 support staffed across four countries.

Meet our authors

Elizabeth Papasakelariou

Managing Partner

Helen Merriott

Consumer Products Industry Lead, EMEA and APAC

Related reading

  • Customer Story Global Restaurant Speeds Software Delivery with QA Automation August 05, 2026
  • Customer Story Coppel Modernizes eCommerce for Millions of Customers July 24, 2026
  • Customer Story Global Financial Services Firm Cuts Incident Backlog 10x with AI Agents July 14, 2026

Ready to learn more?

  • Discuss your unique business challenges
  • Explore AI solutions built for your industry
  • Get proven delivery guidance
  • Identify the next step that fits your goals

Trusted by leading organizations in every industry.

Get in touch

Submit the form below and one of our experts will reach out.

*Required field

Sign me up to receive future marketing communications regarding our products, services and events.

By submitting this form, I authorize Publicis Sapient companies to contact me regarding my inquiry or according to my choice to register for future communications. Read our Privacy Policy for more detail or opt out at any time using the unsubscribe link on any of our emails.