Skip to main content

U.S. Supermarket Builds New Revenue Stream with Media Network

How shopper data delivered more value.

Summary

Retail media created a new commercial model built around the supermarket’s shopper relationships.

$ 100 M

in annual media revenue

16

tools and platforms integrated

$ 1 B

revenue target

hero-customer-story-turning-data-into-a-hundred-m-opportunity

Client

American Supermarket Chain

Industry

Retail

Topic

Data

Intro

This American grocer wanted a faster, higher-margin source of growth. It already had something CPG brands wanted: first-party shopper data. The opportunity was to turn those assets into a media network that could serve the retailer, its brand partners and their customers. To do that, they needed to show a clear connection between who saw an ad and what they bought.

Publicis Sapient worked with media experts across Publicis Groupe to build a media network around trust and transparency. By connecting audience activation and loyalty data with advertising, the retailer could give brands a richer picture of performance and the potential for higher return on ad spend, while building a new source of revenue for its own business.

The Problem

Shopper experience alone is no longer enough to increase retail revenue and improve profitability. This supermarket chain was looking for faster, higher-margin growth, so we partnered with them to provide a high-demand product to their partners in CPG: first-party data. Combining this rare offering with ad space available right at the point of sale created an entirely new revenue stream for our client.

The Solution

Our vision was to unify data across devices, activate audiences and reach specific segments, moving from an incremental revenue model to an in-house platform that leverages incentives and loyalty data.

We began by assessing the existing media offerings to identify gaps across channels, technologies and operations. We then built a 3-year roadmap, achieving MVP in just one quarter.

With the input of media experts across Publicis Groupe, we delivered a comprehensive solution, integrating Google Analytics 4, Google Cloud, mparticle, LiveRamp and more. The network’s new blueprint includes capabilities across business operations, data planning and analysis, campaigns, channel strategy, and key platforms and integrations.

The Impact

This retail grocer has already achieved our 3-year goal of $100 million in revenue and is now on track to make data monetization a $1B business line.

Meet our authors

Darshit Rao

Senior Principal, Delivery, Strategy

Punita Tyagi

Client Partner, NA Retail

Related reading

  • Customer Story Global Restaurant Speeds Software Delivery with QA Automation August 05, 2026
  • Customer Story Coppel Modernizes eCommerce for Millions of Customers July 24, 2026
  • Customer Story Global Financial Services Firm Cuts Incident Backlog 10x with AI Agents July 14, 2026

Ready to learn more?

  • Discuss your unique business challenges
  • Explore AI solutions built for your industry
  • Get proven delivery guidance
  • Identify the next step that fits your goals

Trusted by leading organizations in every industry.

Get in touch

Submit the form below and one of our experts will reach out.

*Required field

Sign me up to receive future marketing communications regarding our products, services and events.

By submitting this form, I authorize Publicis Sapient companies to contact me regarding my inquiry or according to my choice to register for future communications. Read our Privacy Policy for more detail or opt out at any time using the unsubscribe link on any of our emails.