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How a digital platform simplified operations for students, parents and staff.
A connected platform brought enrollment, student information and school operations together to create a simpler experience for staff and families.
Time Reduction in the enrolment process
Free collected online
Active Students
Every year, thousands of families trust Aldar Education to provide a world-class learning experience. As one of the UAE’s leading education providers, Aldar has always focused on delivering excellence in academics and student services. However, with growing enrollments and evolving parent expectations, the need for a more connected, seamless digital experience became clear.
While Aldar’s existing systems provided a solid foundation for operations, the presence of manual processes and disconnected platforms led to some challenges in areas such as admissions, student services and parent engagement. Schools occasionally experienced longer processing times for applications and limited interaction touchpoints, contributing to increased administrative efforts and making it more complex to consistently deliver the seamless, high-quality educational experience that families value. Parents expressed a desire for greater transparency in the admissions process, quicker response times and more user-friendly ways to engage with schools. At the same time, administrative teams looked for more efficient tools to manage student data and streamline day-to-day operations.
To address these challenges, Publicis Sapient partnered with Aldar to transform the student journey across 13 schools - spanning American, British and IB curricula - through Salesforce’s suite of solutions. The result: a centralized, digital-first platform that enhances engagement, simplifies operations and delivers a seamless experience for students, parents and staff.
To streamline operations, enhance parent engagement and unify student services, Publicis Sapient implemented Salesforce Marketing Cloud to deliver personalized communications across 13 schools. Salesforce Education Cloud to automate student services and reduce administrative bottlenecks, while a new Experience Cloud portal gave partents a simpler way to track applications, manage documents and stay connected with their schools.
DocuSign integration made it easier to securely process digital consent and medical forms. A Service Cloud-powered ticketing system also helped schools respond to requests faster and improve support for families.
To connect data across the education ecosystem, Publicis Sapient integrated MuleSoft with 13 Student Information Systems (SIS), allowing information to sync instantly. The work also created a 360-degree student profile that brought marketing, admissions, academic and support data together. With student information in one place, school staff could make faster, more informed decisions and deliver more consistent support.
By breaking down silos and enhancing collaboration, Aldar Education now operates as a fully connected ecosystem - delivering seamless experiences, operational efficiency and a smarter education journey. As a result, the company is successfully driving revenue growth through increased efficiency.
A streamlined admissions process led to high enrollment rates, which ultimately drove revenue growth. Additionally, automation cut manual work so that staff could focus on student success. The seamless experience enhanced parent engagement and retention by building trust and boosting satisfaction and long-term stability.
