Publicis Sapient Named a Leader Among Global Digital Experience Agencies

Publicis Sapient, the digital transformation hub of Publicis Groupe, has today announced that it has been named a Leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. Publicis Sapient was among 14 service providers selected to participate in this evaluation.

In addition to being recognized as a Leader, the report highlights Publicis Sapient as the top ranked service provider in the Current Offering category. According to Forrester: “Publicis Sapient tackles transformation with strategy, design, and engineering” and “compared with other service providers evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.”

“We are honored to be recognized by Forrester as a Leader. We believe this recognition reflects the digital experiences we create that enable our clients to exceed their customers’ expectations,” said John Maeda, Chief Experience Officer at Publicis Sapient. “For just as long as Apple has dominated in design, we’ve been quietly crafting ‘dataful’ experiences for our clients that combine consumer insights with new technologies to create transformative business value.”

The Forrester Wave™: Global Digital Experience Agencies, Q4 2019 report helps application development and delivery professionals select the right vendor for their needs and recognizes that: “Today and forevermore, a digital experience is the entirety of the relationship that a customer or employee has with your company” and “Digital experiences now echo and support the entire customer journey, either directly through self-service or indirectly through employees.”

The report, authored by Ted Schadler, Vice President and Principal Analyst at Forrester, stated: “Reference customers like Publicis Sapient’s ability to tie initiatives to broader digital transformation and to foster deep partnerships. One customer said, ‘they really look at things from a business value and customer value perspective to drive impact for our business.’” The report also states that “Publicis Sapient is a good fit for companies that need consulting services and experience transformation.”

Forrester evaluated each of the 14 service providers against 24 criteria, which were grouped into three categories: Current Offering, Strategy and Market Presence. Each service provider included in the evaluation has a portfolio of digital experience services and the capacity to deliver, global presence and delivery capability, and market leadership and visibility.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.