Renault Partners with Publicis Sapient to Create the Digital Twin of its Future Flagship

Publicis Sapient, a digital business transformation company, announced today it has supported Renault in creating and implementing a virtual replica of Renault’s future flagship on the Champs-Élysées. This digital twin offers users a sophisticated virtual universe. It is faithful to the actual concept as imagined by architect Franklin Azzi, although it incorporates a few artistic liberties made possible by the tool. 

This digital twin, available now worldwide, offers users a unique immersive experience in the world of Renault. It is available in multiple languages, including French, English, Spanish, Portuguese, Italian, and German. Users can access it from any device with an internet connection using the URL thecarwalkrenault.com.

"The whole concept behind this digital twin responds to consumer demand for immersive experiences and illustrates today’s need to build a bridge between our physical and digital lives. We are delighted to have brought to life the forward-thinking vision elaborated by the Renault team, confirming the status of the brand as a pioneer in digital innovation," said Pierre Gerfaux, Automotive Lead in France at Publicis Sapient.

"Renault is once again taking up the challenge of the dialogue between the real and the virtual. With this digital twin, we confirm our position as technological leader and pioneer in immersive experiences and digital services," said Arnaud Belloni, Global Chief Marketing Officer at Renault.

For the creation of Renault's digital twin, Publicis Sapient used cutting-edge technology based on Pixel Streaming under the Unreal Engine. Unreal Engine is the most open and advanced real-time 3D creation tool in the world, used to develop popular video games like Fortnite. This technology allows for the creation of photorealistic visuals and immersive experiences.

Once inside this universe retracing 125 years of the brand's history, users can create their personalized avatar and interact with other visitors through a public or private chat, or with the integrated microphone system. Visitors can move around and discover the models, from the oldest to the latest in the range. A drop-down menu provides direct access to the vehicle of your choice. Moreover, visitors have direct access to the originals renault store, where they can purchase branded merchandise.

This digital twin aims to become the home for all of Renault's online communities, through experiences offered to a wide audience. The modular platform will be designed to integrate numerous future developments, in order to drive user engagement and create commercial opportunities in line with Renault's web3 strategy.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.

Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced, and electrified range. Its ambition is to embody modernity and innovation in technology, energy, and mobility services in the automotive industry and beyond.