Publicis Sapient Named a Leader in IDC MarketScapes for Worldwide Retail Commerce Platform Service Providers and Worldwide Retail Co-Innovation Service Providers 2020

Publicis Sapient, the digital transformation hub of Publicis Groupe, has been named a Leader in two key IDC MarketScape reports – IDC MarketScape for Worldwide Retail Commerce Platform Service Providers 2020 Vendor Assessment (Doc #US46162920, December 2020), and the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020 Vendor Assessment (Doc #US46160020 December 2020). Publicis Sapient was among 12 service providers who participated in the IDC MarketScape for Retail Commerce Platform Services Providers 2020; it was also evaluated against 11 other service providers for the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020.

“We are honored to be recognized for our expertise and capabilities across retail commerce platforms and retail co-innovation, said Guy Elliott, SVP, Retail at Publicis Sapient. “The dramatic changes within the retail industry have accelerated the pace at which retailers needed to transform their businesses for a digital-first future. We remain committed to helping our clients drive valuable business outcomes through innovating and implementing digital commerce strategies and solutions designed to assist as they navigate an evolving retail landscape.”

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.