Publicis Sapient Named a Leader in IDC MarketScape: Worldwide Professional Services for Retailers 2024 Vendor Assessment

Publicis Sapient, a digital business transformation company, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Professional Services for Retailers 2024 Vendor Assessment (Doc #US51168224 September 2024).

The IDC MarketScape for Worldwide Professional Services for Retailers 2024 Vendor Assessment evaluated 9 vendors using both qualitative and quantitative criteria to assess each vendors’ product and service offerings, capabilities, strategies, and current and future market success factors.

"We believe this recognition by the IDC MarketScape underscores our commitment to delivering transformative solutions that drive growth and success for retailers,” said Sudip Mazumder, SVP, Retail Industry Lead, North America at Publicis Sapient. “We harness the power of technology and innovation to help retailers navigate the challenges of a rapidly evolving market, empowering them to meet the demands of today's consumers and prepare for the future.”

"We are proud to be recognized as a Leader in professional services for retailers by the IDC MarketScape,” said Guy Elliott, EVP, Retail Industry Lead, EMEA & APAC at Publicis Sapient.  “Through our extensive industry experience and our SPEED – Strategy, Product, Experience, Engineering, Data & AI – capabilities, we help retailers transform their business models to stay competitive in an ever-changing retail environment. We understand the unique challenges and opportunities faced by each retailer we partner with, enabling us to deliver impactful solutions that help them achieve sustainable growth and long-term success.”

Learn more about our retail practice here: https://www.publicissapient.com/industries/retail

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.