Publicis Sapient Named a Leader in IDC MarketScape for Worldwide Retail Commerce Platform Service Providers 2023 and IDC MarketScape for Worldwide Retail Point of Sale Service Providers 2023

Publicis Sapient, a digital business transformation company, today announced that it has been named a Leader in the 2023 IDC MarketScape: Worldwide Retail Commerce Platform Service Providers (Doc #US49436123 May 2023) and the 2023 IDC MarketScape: Worldwide Retail Point of Sale (POS) Service Providers (Doc #US4952703 May 2023).

The IDC MarketScape for Retail Commerce Platforms and the IDC MarketScape for Retail POS are quantitative and qualitative assessments of the characteristics that explain a vendor’s current and future success in the retail commerce platform and retail POS service marketplace. A main piece of the evaluation is based on buyer perception of the vendors’ key characteristics and capabilities as it relates to Retail Commerce Platform Services and Retail POS Services.

“We are incredibly honored to be recognized as a Leader by the IDC MarketScape for our deep expertise, innovation, and capabilities in retail commerce platforms, which enable us to deliver end-to-end solutions that drive valuable outcomes for the retailers we partner with,” said Guy Elliott, EVP, Retail Industry Lead, EMEA & APAC at Publicis Sapient. “The depth of our industry knowledge coupled with our SPEED – Strategy, Product, Experience, Engineering, Data & AI – capabilities equip us to help clients navigate an evolving retail landscape and transform their businesses for a digital-first world.”

“This recognition by the IDC MarketScape is a testament to our exceptional proficiency in providing our clients with game-changing retail POS solutions, showcasing our ability to drive transformation and innovation.” said Sudip Mazumder, SVP, Retail Industry Lead, North America at Publicis Sapient. “These solutions enable our clients to provide their customers with seamless, personalized experiences that they’ve come to expect from the brands they do business with.”

Learn more about our retail practice: https://www.publicissapient.com/industries/retail

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.