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Publicis Sapient Named a Leader in IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment

November 8, 2024

NEW YORK, NY, November 8, 2024

Publicis Sapient, a digital business transformation company, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment (Doc #US51234424, September 2024).

The IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment evaluated 27 vendors using both qualitative and quantitative criteria to assess each vendors’ product and service offerings, capabilities, strategies, and current and future market success factors.

“We believe being named a Leader in IDC MarketScape for Worldwide Data Modernization Services is a testament to our commitment to helping clients design modern data architecture and harness their data for actionable insights to unlock new revenue streams,” said Raymond Velez, EVP and Chief Technology Officer for Customer Data Solutions at Publicis Sapient. “As the market continues to evolve rapidly, businesses today must step up to exceed customer expectations and enhance their brand value. By combining our deep expertise in data engineering, data analytics, AI and data solutions across industries, we’re able to accelerate the delivery of impactful, future-ready data modernization solutions."

Learn more about our Customer Engagement Solutions offerings here: https://www.publicissapient.com/solutions/customer-engagements

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Publicis Sapient

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.

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