Publicis Sapient Named a 2025 Market Leader in HFS Research’s Horizons Report for Energy and Utilities Service Providers

Publicis Sapient, a digital business transformation company, today announced that it has been named a Market Leader in HFS Research’s Horizons Report for Energy and Utilities Service Providers 2025. The report highlights Publicis Sapient’s integrated capabilities across the value chain, highlighting that the company seamlessly combines consulting, technology, and execution for global Energy and Utilities (E&U) firms to ensure transformation from strategy to implementation.

The report also recognizes Publicis Sapient for its value chain optimization and supply trading expertise, highlighting the company’s strong focus on supply chain integration, risk management, and energy trading. The report notes that Publicis Sapient’s expertise in this space helps clients mitigate volatility, optimize business processes, and drive operational efficiencies at both global and local levels. It also highlights that Publicis Sapient differentiates itself by leading digital transformation with a business-first approach before integrating IT solutions.

“Publicis Sapient has built itself a platform to push the energy and utilities industry toward the systemic change it needs – and to do so at the highest levels of management with its clients,” said Josh Matthews, Practice Leader at HFS Research. “Publicis Sapient has built a portfolio of core consulting, technology, and business services with its own design specialty on top. Publicis Sapient can show clear examples of addressing full value chains with its clients from the top. With a background in marketing and CX, Publicis Sapient also has a strong story to tell in customer engagement, as E&U needs to move toward a more proactive, positive CX. From this platform, Publicis Sapient now has an even larger responsibility to push its clients as far as possible along their transitions toward sustainability, AI, and finding new talent that E&U desperately needs.”

Publicis Sapient has a proven track record of partnering with clients to enhance their customer experiences. As noted in the report, Publicis Sapient has delivered improved consumer experiences such as a mobile app for British Gas. Publicis Sapient developed the app based on a deep understanding of British Gas’s customers and how they engage with the company’s products and services. The app has significantly impacted digital customer journeys across the enterprise with more than 55% of all customer interactions now made through digital channels, and call volumes dropping by 15%.

"Our recognition as a Market Leader by HFS Research underscores our commitment to driving digital business transformation for our clients within the Energy and Utilities sector,” said Masud Haq, SVP, Practice Lead for Supply & Trading, Energy, and Utilities at Publicis Sapient. “By leveraging our deep industry expertise along with our SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities, we empower our clients to navigate the complexities of meeting the increasing energy demand safely and affordably while optimizing operational outcomes and minimizing the carbon footprint. In addition, our focus on enhancing customer experiences and fostering sustainable innovations sets us apart as we strive to redefine the industry's future."

The report also highlights Publicis Sapient’s industry-specific expertise and cross-sector innovation, emphasizing that its ability to integrate agriculture supply chains, carbon markets, and commodity connections supports industries such as biofuels, demonstrating its adaptability and innovation.

For the Horizons Energy and Utilities Service Providers report, HFS assessed 23 service providers across criteria including value propositions, execution and innovation capabilities, go-to-market strategies, and market impact. HFS notes that Market Leaders are those who demonstrate the ‘OneEcosystem’ approach to help find entirely new sources of value for E&U customers, innovation at the ecosystem level focused on delivering value through new business and collaboration models for growth, and well-rounded capabilities across all value creation levers, including talent, domain, technology, data, sustainability, energy efficiency, cost reduction, and energy transition. Market Leaders also have referenceable and satisfied clients and partners driving new business models based on their partnerships.

Download HFS Horizons Energy and Utilities Services Report 2025

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HFS Research is a leading research and advisory authority on enterprise transformation, serving Fortune 500 companies with fearless insights and actionable strategies. With unparalleled access to Global 2000 executives and deep expertise in AI, automation, and digital business models, HFS empowers organizations to make confident decisions that create sustainable competitive advantage. For more information, visit hfsresearch.com.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.