Publicis Sapient Launches Agentic Retail Network To Move Retailers Beyond AI Pilot Fatigue

Publicis Sapient, a digital business transformation company, today announced the launch of its Agentic Retail Network (ARN). Publicis Sapient’s ARN enables retailers to shift from incremental AI pilots and fragmented automation to a decentralized human-in-the-loop (HITL) network of orchestrated AI agents, driving measurable improvement across the entire retail ecosystem, including supply chain, in-store execution, customer experience, and merchandizing.

The ARN, built on Publicis Sapient’s enterprise agentic AI platform Bodhi, leverages a flexible, composable framework that allows retailers to evolve existing workflows by embedding agentic AI across the entire enterprise. Bodhi enables retailers to leverage existing technology investments and deploy best-of-breed agents from third parties for optimal results. Retailers can now activate AI agents that sense, decide, act, and learn, adapting to real-world retail challenges in real time in a short amount of time. By harnessing the autonomy and interconnectedness of AI agents, retailers can achieve higher efficiency, offer superior customer experiences, and drive profitability in an increasingly competitive market.

“Fragmented automation, legacy systems, and disconnected AI pilots are barriers to growth and operational resilience for retailers,” said Sudip Mazumder, SVP, Retail Industry Lead, North America at Publicis Sapient. “The transition from traditional, isolated AI applications or agents to flexible, cooperative agentic networks represents a critical evolution in the retail industry, opening new avenues for innovation and growth. Our ARN, coupled with our expertise across our SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities, will provide retailers with the opportunity to enhance efficiency, responsiveness, and adaptability, while ultimately accelerating their digital business transformation.”

Publicis Sapient's ARN enhances every aspect of the retail ecosystem. It can be leveraged for several comprehensive use cases, including:

• Supply Chain and Inventory Optimization: Demand forecasting, intelligent shelf monitoring, and logistics and route optimization
• Enhanced Customer Experience and Personalization:  Autonomous shopping assistance, personalized interactions, and seamless multichannel support
• In-Store Operations and Employee Productivity: Operational assistance for staff, self-checkout, and automated kiosks
• Marketing and Promotion Optimization: Dynamic pricing and promotion effectiveness analysis

To learn more about Publicis Sapient’s Agentic Retail Network, visit: https://www.publicissapient.com/solutions/agentic-retail-network.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.