Publicis Sapient Is Named a 2023 Market Leader in Data Modernization Services by HFS Research

Publicis Sapient, a digital business transformation company, today announced it has been named a Market Leader in HFS Research’s Horizons Report for Data Modernization Services 2023. Publicis Sapient was recognized for its expertise and capabilities in enabling customer-centric data transformation, product-led data co-innovation and delivering impactful outcomes for enterprises.

"Publicis Sapient excels in helping organizations unleash value by moving from ineffective legacy data models towards solutions, making it far easier for the business to use data to improve employee and customer capabilities and outcomes. Its customer-centric data transformation approach sets them apart as one of the Market Leaders in our Data Modernization Services Horizons Report,” said Joel Martin, Executive Research Leader at HFS Research.

"We’re incredibly proud to be recognized by HFS Research, our clients and partners as a Market Leader in data modernization services,” said Raymond Velez, Executive Vice President at Publicis Sapient. “Our core SPEED capabilities –Strategy, Product, Experience, Engineering and Data & AI– and our focus on future-ready digital business transformation solutions to meet the rapidly accelerating pace of change make us uniquely positioned to empower clients to derive actionable insights from their data.”

For the Horizons Data Modernization Services Report, HFS Research studied 23 organizations and closely evaluated their strategies, capabilities and client and partner feedback. In its analysis and client case review, HFS Research focused on the services provided to enterprise clients across the first five aspects of the data modernization value chain.

The report highlights Publicis Sapient’s key differentiators in metaverse services, such as its focus on helping customers derive value from data by bringing their data, employee and customer experience capabilities to improve how enterprises engage, transact and monetize. Other key differentiators noted included Publicis Sapient’s product-led data co-innovation approach and access to Publicis Groupe’s network scale and innovation to bring brand expertise, data insights and solutions to clients.

Publicis Sapient's proven track record of delivering outcomes is further highlighted by notable achievements:

• Aligned dealer inventory, customer offers and media spend for a major automotive client, resulting in a remarkable 60% reduction in insight delivery time and a 50% reduction in hosting costs.
• Enhanced productivity, effectiveness and collaboration for data scientists at a prominent UK-based retail bank. Publicis Sapient's solutions accelerated time to insights and value realization, empowering the bank to stay ahead in a competitive market.

Feedback from the report stated that customers value Publicis Sapient’s industry knowledge and understanding of business priorities. They also cited the company’s strong tech talent, which has good knowledge of customers’ tech architecture. The report also noted that partners applauded Publicis Sapient for acquiring skilled assets from a partner’s solution that can be incorporated into its model at scale.

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners.

HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, Digital OneOffice™ and OneEcosystem™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation and Process Intelligence, Blockchain, the Metaverse, and Web3. HFS has deep business practices across all key industries, IT and business services, sustainability, and engineering.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.