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Publicis Sapient collaborates with Homes & Villas by Marriott Bonvoy to make finding a vacation home easy and intuitive with innovative search tool powered by Microsoft generative AI

Travelers can use natural language to describe their ideal vacation and Homes & Villas by Marriott Bonvoy will recommend matching destinations and home rentals.

March 27, 2024

NEW YORK, NY, March 27, 2024

Publicis Sapient, a digital transformation company, in collaboration with Homes & Villas by Marriott Bonvoy, is now testing a transformative Generative AI-powered search product that will match travelers with the perfect home and destination based on a natural language search describing their desired vacation. This next-gen search will take travelers’ own preferences and offer a curated list of properties from the 140,000 available vacation rentals on the Homes & Villas by Marriott Bonvoy platform.

"Generative AI is set to change the customer experience paradigm and drive new ways for brands to provide value to their customers. The new Gen AI-powered search product for Home & Villas by Marriott Bonvoy is going to transform how guests can search and plan for vacations, while further expanding Marriott’s data and AI capabilities," said Nigel Vaz, CEO of Publicis Sapient. “We're excited to see this latest innovation from our unique outcome-based partnership with Marriott International come to market, accelerating how we partner to create exceptional products, services and experiences for Marriott customers and their business."

Homes & Villas by Marriott Bonvoy collaborated with Publicis Sapient to conceive, design, build and now test this transformative search product, leveraging the GPT Large Language Models (LLM) within Azure OpenAI Service.

“Finding exactly the right vacation home can be hard and time consuming but no longer,” said Peggy Fang Roe, Executive Vice President and Chief Customer Officer at Marriott International. “Building on our deep focus in understanding how customers think intuitively about finding the right vacation home combined with the power of generative AI changes the game in search for vacation rentals. The long-term collaboration with Publicis Sapient has been instrumental in innovating and building the Homes and Villas by Marriott Bonvoy platform. Together, we are revolutionizing search enabling our guests to find the hidden gems within our 140,000 curated homes and villas worldwide.”

Travelers can include as little or as much detail as they’d like through this easily accessible and user-friendly search functionality, alleviating the stress that selecting a vacation property might otherwise present. A few sample searches include:

  • I want to travel to London, Paris or Vienna and stay in city center 
  • Best A-frame home in the mountains with a fireplace and stunning view
  • I want to take a trip to California this summer where I can bring my dog
  • I'm looking for a private villa in Asia with a butler and enough room for 6 people
  • I need a beach front home in the Caribbean perfect for a bachelorette celebration

The results will suggest destinations and identify specific properties that meet the criteria entered in the search bar or close alternatives that meet as many of the descriptors as possible. In addition, the results will include useful information like weather and things to do at the location based on the criteria, such as hiking, sightseeing, or dining. Visitors to the site will have the option to use the new or traditional search functionality.

Homes & Villas by Marriott Bonvoy’s search with AI functionality, powered by Microsoft, is being tested initially as a part of the broader technology transformation at Marriott International to unlock value for customers with more seamless, personalized, and engaging ways to experience travel. It is expected to become widely available to all visitors first on the website and then on mobile in the coming weeks.  For more information, please visit homes-and-villas.marriott.com.

About Publicis Sapient

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.

Media Contact

Briana Lion
PR Manager, Publicis Sapient
briana.lion@publicisapient.com

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