Publicis Sapient Announces Appointment of Matthias Schmidt-Pfitzner as Managing Director for the DACH Region

Publicis Sapient, a digital business transformation company, announced today the appointment of Matthias Schmidt-Pfitzner as Managing Director for the DACH region (Germany, Austria and Switzerland), effective March 1, 2022.

In his role, he will lead the industry, capability and corporate teams, drive business development and growth and further establish Publicis Sapient as the partner of choice for digital business transformation in the region. Schmidt-Pfitzner will work closely with the company’s international leaders, grow its alliance partnerships and foster collaboration with parent company Publicis Groupe to ensure outstanding outcomes for its clients under the Power of One umbrella.

“Matthias has an exceptional background as a leader and brings with him deep cross-industry experience in digital business transformation. He will empower our teams in the DACH region and by combining our SPEED capabilities - Strategy, Product, Experience, Engineering and Data - will help our clients lead in the digital space,” said Publicis Sapient CEO Nigel Vaz. “His appointment reinforces our commitment to continuing to drive strong growth in the DACH countries.”

“I’m thrilled to join the talented and ambitious Publicis Sapient team. Leveraging our capabilities, experience and reach, we will accelerate the company’s business momentum and drive further growth in the DACH region.” said Matthias Schmidt-Pfitzner. “Digital business transformation is crucial to secure the sustainable success of most businesses. I am enthused to be partnering with our clients to help reimagine their businesses for the digital age and power their transformative journeys.”

Schmidt-Pfitzner joins Publicis Sapient from McKinsey & Company, where he was a direct-elect partner and spent the last five years as a leader of McKinsey Digital. He is a seasoned executive with over 25 years of hands-on experience and has an excellent track record in implementing scalable digital business models and processes in international corporates. His career has included senior positions with Deutsche Telekom, King Entertainment, Yahoo!, AltaVista and AOL Europe.

Schmidt-Pfitzner will report to Atul Mehta, Managing Director of EMEA. Susanne Menne, who has been leading Publicis Sapient in the DACH region as Country & Operations Lead over the last two years, will oversee the company’s business operations in the DACH region and will report to Schmidt-Pfitzner.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.