Publicis Sapient and the Commonwealth of Pennsylvania Reimagine and Transform Pennsylvania’s Public Web Presence with Adobe Experience Cloud

Publicis Sapient, a digital business transformation company, and the Commonwealth of Pennsylvania have collaborated to reimagine and transform Pennsylvania’s public web presence, PA.gov. This holistic transformation will use Adobe Experience Cloud to bring over 60 separate government agency websites together to create a dramatically more streamlined and intuitive user experience, moving from an agency-centric to a resident-centric design that is organized by life events. The complete redesign and transformation of PA.gov is part of an ongoing digital services transformation effort led by the Governor’s Office and Commonwealth Office of Digital Experience (CODE PA).

“Today’s launch is the start of a new chapter for how Pennsylvanians interact with the Commonwealth online,” said Bry Pardoe, Executive Director of CODE PA. “We promise to continuously seek feedback from residents so that we can make more improvements to the websites launched in this first phase and incorporate lessons learned into the ongoing work to redesign the rest of PA.gov sites.”

"It's been exciting and fulfilling to collaborate with CODE PA to help bring Governor Shapiro’s digital vision to life for the Commonwealth of PA," said James Kessler, SVP, State and Local Government Industry Lead at Publicis Sapient. “At Publicis Sapient, we focus on transformational opportunities that can have the biggest impact on the most people and reimagining the public web presence in our nation’s 5th largest state is a bullseye into that mission. All Pennsylvanians will be able to digitally access and engage with the Commonwealth in a way that is simple, seamless, and most importantly, based upon their perspective and needs. This is just the beginning of the state's digital business transformation journey and I look forward to continuing our collaboration with CODE PA for future impact on PA residents and businesses.”

In collaboration with CODE PA, Publicis Sapient researched, strategized, envisioned, designed and technically developed an all new version of PA.gov. The modernized public web presence uses Adobe Experience Cloud applications, including Adobe Experience Manager on Cloud Services (with Sites, Assets with Dynamic Media and Forms),  Adobe Analytics and Adobe Target, to unify its agency sites into a standard, scalable environment. This helps ensure the state can seamlessly deliver consistent and personalized experiences for residents across government agency websites.

The first phase of the public web presence transformation, launching today, focused on integrating the first 10% of the 60+ separate government agency websites to create a more unified experience. The remaining websites will be integrated with several launch waves throughout 2024 and into 2025. The new inclusive, accessible and service-centric design system enhances usability, consistency and efficacy across PA.gov, while ensuring that its capabilities and content are fully accessible for all Pennsylvania residents and businesses. Additional features will be rolled out in the coming months to further enhance and refine the user experience. For example, residents will be able to conduct searches based on planned or unplanned significant life events, such as "experiencing a financial setback" or "relocating to a new town" in order to easily find details on government services that are available to them.

"Government websites are critical access points for residents to obtain information and essential services," said Michael Levy, Vice President, Public Sector at Adobe. "By leveraging Adobe Experience Cloud, the Commonwealth of Pennsylvania is accelerating its digital modernization efforts so it can enable easier access to these services and enhance resident engagement."

The life event-driven, resident-centric approach to PA.gov will make the Commonwealth’s digital services more efficient and user-friendly, enabling residents and businesses to quickly find the services they need even if they do not know the specific agency, or often multiple agencies, that provide them. The reimagined PA.gov will also drive efficiency for government agencies through improved workflows, the ability to strategically reuse content, and the implementation of call deflection for self-serve residents.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.