Publicis Sapient Acquires Practia to Enter the Latin America Market and Expand Its Leading Global Distributed Delivery Model

Despite near-universal internet access, one in three Australians are failing to engage with government services online, not because of barriers to access, but because those services aren’t front of mind, according to new research from Publicis Sapient, a digital business transformation company.

Founded in Buenos Aires, Argentina, in 1995, Practia has worked over the last 28 years with a large and diverse portfolio of more than 1,000 clients, across a range of industries, from retail and telecommunications to healthcare and financial services, in its efforts to transform their digital strategies.  With offices in Argentina, Chile, Mexico, Peru, Brazil, Colombia and Spain, a business presence in Uruguay and the US, and an impressive team of 1,200 across product, experience, engineering and data & AI, Practia brings high-demand skills in key geographic locations that will further strengthen Publicis Sapient’s global offerings on behalf of its clients.

The acquisition will position Publicis Sapient to enter the Latin America market, one of the world’s fastest-growing regions for digital business transformation.  It will also establish a foundation for a nearshore delivery platform that will enable the company to better serve clients based in North America.  With existing global delivery centers in India and Eastern Europe, Publicis Sapient will add Latin America as its third major global delivery center.

 “The addition of Practia marks our exciting entry into a new market and one of the world’s fastest-growing regions for digital business transformation.  It will also create a nearshore delivery platform that will allow us to better serve our clients in North America,” said Nigel Vaz, CEO of Publicis Sapient. “Practia’s strong leadership team, vision, deep expertise and impressive client roster, coupled with the cultural synergies between our two organizations, will enable Publicis Sapient to drive even greater impact for existing clients and attract new business as we scale.”  

“Over the last 28 years, we have been at the forefront of digital business transformation for enterprises across Latin America.  Leveraging our deep roots in software engineering and our management’s industry expertise and strong academic background, we have increased our portfolio offerings, grown our professional team and expanded our geographic footprint in the Americas,” said Nelson Sprejer, Co-Founder and Board Member of Practia.  “Joining forces with Publicis Sapient will help propel our combined organizations forward as we target some of the most important challenges facing our clients today.” 

“In light of the growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Latin America to better serve its clients and help them win in commerce,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe.  “The addition of Practia will enable Publicis Sapient to break into Latin America and further grow its geographic footprint, as well as expand its digital business transformation capabilities and global distributed delivery model.”

According to SPER Market Research*, Latin America is one of the world’s fastest-growing regions for digital business transformation.  The Latin America Digital Transformation Market is estimated to reach US $207.87 billion by 2032 with a CAGR of 15.13%.  The growth of the digital business transformation market in LATAM is driven by several factors, including the increasing adoption of cloud-based solutions, rising demand for automation and artificial intelligence and the growth of e-commerce and digital marketing. 

The closing of the transaction is subject to conditions customary in transactions of this nature.

*SPER Market Research, Latin America Digital Transformation Market 2023

Practia was founded in 1995 by a group of experts.  The company was born with a focus on Software Engineering, the founders’ shared area of expertise.  With Practia’s rapid growth in its professional team, portfolio of service offerings, and geographic locations, the company is now a recognized provider of technology and business services in the Americas and Spain.  Practia maintains its spirit of innovation thanks to the combination of a solid academic background and industry expertise.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.