Publicis Sapient Announces Acquisition of Corra to Further Cement Its Leadership in the Adobe Implementation Space in North America

Publicis Sapient today announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America. Corra will augment Publicis Sapient’s existing expertise in commerce solutions, including Adobe Commerce and MACH Alliance composable commerce solutions, while extending Publicis Sapient’s offerings in digital and omnichannel commerce.  In addition, Corra will bring dedicated resources that span many of Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities.

Founded in 2002 and based in New York, with additional hubs in the US, India and the UK, Corra leverages its offerings to build some of the world’s fastest, most flexible digital storefronts for growing brands across retail, food and beverage, technology and electronics, health and wellness and B2B industries.

Publicis Sapient is a Platinum Adobe partner and has won Adobe’s global digital experience solution partner of the year award seven times, while Corra is a Gold Adobe partner and continues to advance its leadership position as the only commerce partner to win the North American partner of the year awards for Adobe Commerce three times in recent years. By acquiring Corra, Publicis Sapient will further establish itself as a global leader across the entire Adobe Product Suite, in addition to further cementing its already leading capabilities in MACH Alliance and composable commerce solutions.

The Corra team will join Publicis Sapient, with CEO Ron Bongo and co-owners CTO Michael Harvey and President Rachel Weir reporting into the company’s Commerce practice leadership.

“We’re excited to welcome Corra to Publicis Sapient. Its depth of expertise as a leading partner within the Adobe and commerce ecosystems will enable us to offer our clients even greater options for how they can create powerful commerce experiences as part of their own digital business transformation,” said Publicis Sapient CEO Nigel Vaz.  “Corra’s strong leadership team, proven expertise deploying composable architectures at scale, broad depth of Adobe commerce capabilities and impressive client roster, coupled with the cultural synergies between our two organizations, will enable us to drive even greater impact for existing clients and attract new business as we continue to scale.”

“At Corra, we’re centered around driving business growth for clients through a commitment to excellence,” said Ron Bongo, CEO of Corra. “For more than 20 years, we’ve enabled clients to deliver world-class customer experiences by focusing on future-proofing the tech stacks powering their digital transformations. Corra and Publicis Sapient push the envelope across technology and delivery methodologies. Our expertise in Adobe and composable commerce, along with our heritage and values, are what brings our teams together and we’re excited to drive even more customer impact together with Publicis Sapient.”

Adobe leads the digital experience platform market, with analysts ranking Adobe first when combining B2C [1] and B2B [2] scores. The DX market is expected to grow over the next 5-7 years, dominated by Adobe as one of the biggest players in the space [3]. The global customer experience management market was valued at $10.65 billion in 2022 and is expected to expand at a significant CAGR of 15.4% from 2023 to 2030 [3]. Additionally, the US market was valued at $3.1 billion in 2021 and is expected to grow at a CAGR of 13.2% from 2023-2030 [3].

The terms of the deal were not disclosed.

[1] Forrester, 2022: The Forrester Wave^TM: B2C Commerce Solutions, Q2 2022

[2] Forrester, 2022: The Forrester Wave^TM: B2B Commerce Solutions, Q2 2022

[3] Grand View Research, 2022: Cloud Computing Market Size, Share & Trends Report, 2030

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.

Corra is a global ecommerce leader that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, with a flexible managed services program tailored to our client’s needs. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock. For more information, visit corra.com.