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Oshawa Power and Publicis Sapient Launch a New Electricity Pricing Pilot

A better way to manage household electricity costs.

April 11, 2018

OSHAWA, ON, April 11, 2018

*Note: Publicis.Sapient is now Publicis Sapient as of February 13, 2019.

Oshawa Power is launching a new innovative pricing pilot that will allow Oshawa residents to take charge of their electricity costs. In partnership with Publicis.Sapient, the digital business transformation company of Publicis Groupe, we are very excited to introduce you to Peak Performance Pricing.

Peak Performance Pricing provides the opportunity to better manage household electricity costs, while also helping Ontario’s power system run more efficiently. It deploys an innovative approach that leverages smart meter energy consumption data coupled with other data sources to drive electricity bill savings for participants. Participants in the pilot will have access to energy savings tools delivered through convenient channels such as an advanced web portal, email, text messages, specially-trained customer service representatives and an interactive state-of-the-art smartphone app called Peak Power

Peak Power has been developed specifically for Oshawa consumers by Publicis.Sapient; a global firm with a long track record of successful energy industry transformation projects, utilities knowledge, market leading data and behavioral analytics capabilities and marketing expertise to reimagine customer engagement in the digital age. The pilot will deliver impactful, proactive and actionable insights back to Oshawa’s customers. All of this has been made possible by a grant from the Ontario Energy Board. 

"When we launched Ontario's Fair Hydro Plan, our government delivered significant and immediate relief on electricity bills for all residential electricity customers and as many as half a million small businesses and farms across the province. With affordability as a top priority, I'm pleased the Ontario Energy Board and Oshawa Power are taking the next step in offering more flexibility and choice to families, while helping to reduce electricity bills even further," stated Glenn Thibeault, Ontario’s Minister of Energy

“By engaging in this pilot we can facilitate and inform the conversation around electricity pricing with the aim of creating a more cost-efficient and sustainable energy market for our customers in Oshawa,” commented Ivano Labricciosa, President and CEO at Oshawa Power. “As upward pressure on electricity costs continues to challenge the industry, this pilot will empower our customers with an informed choice in how they use their electricity and offer affordable options that best suit their needs. We are proud to be driving this initiative forward to bring this kind of innovation to Oshawa.”

“As energy costs rise, having informed conversations about approaches for reducing consumption is increasingly important. Doing so requires data-driven insights, the right tone of voice and advanced channels for communicating to the customer base. We are excited about partnering with Oshawa on this effort which could eventually impact millions of lives by making electricity more affordable and driving greater energy efficiencies for the province,” added Ravi Parakkat, North America Utilities lead at Publicis.Sapient.

About Oshawa Power and Utilities Corporation:

Oshawa Power and Utilities Corporation (Oshawa Power) is the holding company for a diversified group of four subsidiaries involved in energy distribution, telecom ventures, clean power generation and solar energy generation. Through its subsidiaries Oshawa Power provides: safe, reliable and efficient electricity distribution services to over 58,000 customers; develops, constructs and operates clean and green energy generation assets in Ontario; and provides a reliable dark fibre optics communications network within Oshawa and the Region of Durham. Oshawa Power is wholly owned by the Corporation of The City of Oshawa.  For more information, visit www.opuc.on.ca.

About the Ontario Energy Board:

The Ontario Energy Board (OEB) is engaged with a number of Ontario utilities, including Oshawa Power, to explore alternative pricing options for residential customers to give them greater choice and more tools to better understand and manager their electricity use.

The OEB is the independent regulator of Ontario’s electricity and natural gas sectors. It protects consumers and makes decisions that serve the public interest. Its goal is to promote a sustainable and efficient energy sector that provides consumers with reliable energy services at a reasonable cost.

About Publicis Sapient

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.

Media Contacts:

Sheila Risorto

Marketing and Communications

Oshawa Power

w-905-723-4626 ext 5243

c-905-439-1930

srisorto@opuc.on.ca

Geoff Whitehouse

PR Manager

Publicis.Sapient

+44 (0)207 546 6550

gwhitehouse@sapient.com