Publicis Sapient Partners with Google Cloud to Empower Enterprises to Build Media Networks and Monetize First-Party Data Through Media

Publicis Sapient, a digital business transformation company, today announced that it will launch its Media Network (MN) Accelerator, at Google Cloud Next 2025.  This solution is designed to help organizations modernize their media networks, maximize advertising revenue, and effectively monetize first-party data across industries, including retail, travel, hospitality, automotive, financial services, and quick-service restaurants (QSR). Traditional media publishers and broadcasters can also benefit from the MN Accelerator’s ability to enhance programmatic efficiency, improve cross-platform measurement, and automate advertising operations.

The MN Accelerator is a differentiated, high-impact solution designed to accelerate time-to-value and support businesses looking to unlock new strategic media partnerships and drive sustained growth. As enterprises seek new ways to monetize their first-party data, the MN Accelerator provides a scalable, AI-powered solution that helps businesses:

• Unlock new revenue streams through media network-driven advertising opportunities
• Improve operational efficiency by automating media management and audience targeting
• Enhance customer engagement through AI-powered audience segmentation and personalization
• Strengthen partnerships with advertisers and publishers by enabling secure data collaboration

“The rapid expansion of media networks across industries marks a fundamental shift in how businesses engage with audiences and monetize data,” said Sharonyka Kumar, Group Vice President, Global Head of Google Business Unit, Publicis Sapient. “With the MN Accelerator, we are providing enterprises with Google Cloud’s AI-driven tools and the cloud-based infrastructure they need to launch and scale media networks with confidence—whether they are in retail, media, travel, or beyond.”

"AI, automation, and secure data collaboration are reshaping the media landscape,” said Paul Tepfenhart, Global Director, Retail Strategy & Solutions, Google Cloud. “Through our partnership with Publicis Sapient, we’re helping enterprises across industries build next-generation media networks that drive new revenue streams, streamline operations, and elevate customer engagement.”

The accelerator provides businesses with a robust, data-driven foundation to enhance media network performance and advertising operations. Key capabilities include:

• Omnichannel media measurement – A web-based application and dashboard for tracking performance across campaigns, audiences, budgets, and pacing
• AI-powered audience insights – Generative AI-enabled audience exploration and segmentation
• Advanced campaign reporting – Automated post-campaign analysis and performance wrap-ups
• Scalable media partnerships – A structured framework supporting multiple categories of media collaborations
• Composability – Built on a modern technology stack in a composable architecture to support enterprise integrations and automation

Publicis Sapient’s Media Network Accelerator enables businesses to increase advertising profitability, improve operational efficiency, and expand customer engagement at scale.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations.  The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.