Buxom Cosmetics Partners With Publicis Sapient to Launch Buxom Plumpverse, Its First Metaverse Experience

BUXOM Cosmetics has teamed up with Publicis Sapient, a digital business transformation company, to launch BUXOM PlumpVerse in the virtual world of Decentraland. BUXOM Cosmetics, known for their #1 lip plumping Lip Gloss**, takes gamification in the metaverse to the next level with a gamified experience for users that spans six months. Welcome to BUXOM PlumpVerse – go big, be bold, feel sexy.   

“The BUXOM Babe is known for being the queen of the party, the BUXOM PlumpVerse is the perfect space to play into the brand heritage. BUXOM’s PlumpVerse bridges the gap between the brand and virtual world, creating an immersive club experience where our consumer can feel glam, engage in VIP experiences, and join the party without having to step a foot outside of their door,” says Sidi Drissi, Brand President, BUXOM.

BUXOM PlumpVerse will have three unique floors – a first floor lounge featuring a plumping lip bar inspired by BUXOM’s new Plump Shot ™Sheer Tints formulated with Pure Vegan Collagen, a dance area, DJ on floor two, to further play into the brand’s DNA rooted in entertainment and music, and an immersive, virtual try-on store on the third floor – where users can explore, interact, try on shades and participate in gamified experiences.

Starting on January 17 through the end of June, users can:

• Unlock new rewards, like discounts on BUXOM products and free samples, each month by completing specific tasks and games
• Collect each limited-edition POAP (Proof of Attendance Protocol) from all six monthly events for the chance to win a year’s worth of BUXOM products in June
• Virtually try on shades of BUXOM’s new Plump Shot™  Sheer Tints, launched in January, using an AR filter
• Learn more about BUXOM products and the key ingredients in BUXOM’s new Plump Shot™ Sheer Tints through gamified experiences

“In our collaboration with Publics Sapient, it’s been incredibly important to create a Web3 experience that speaks to the glamourous side of the brand’s DNA, while introducing our core consumers to metaverse platform in the most user-friendly and engaging way possible,” says Pascal Houdayer, Chief Executive Officer at Orveon Global. “Since the inception of Orveon Global, we’ve focused on brand digitalization, and we want to leverage the metaverse experience to modernize BUXOM Cosmetics to propel its success.”

BUXOM tapped Publicis Sapient to lead the development of BUXOM PlumpVerse, integrating the company’s core SPEED capabilities – strategy and consulting, product, experience, engineering and data and AI – to bring it to life. With the launch of PlumpVerse, BUXOM and Publicis Sapient are taking a hybrid approach which involves bringing users into the metaverse platform Decentraland gradually through channels they are already familiar with – like Instagram, email, and the BUXOM Cosmetics website – so they can more comfortably familiarize themselves with this new realm of the internet.

“BUXOM PlumpVerse is an example of the type of experience that brands need to focus on as the metaverse evolves,” said AJ Dalal, Managing Director, Data and Metaverse Strategy at Publicis Sapient. “The metaverse is still an entirely new experience for most consumers and brands, making it critical for companies to bridge the gap between their current digital and traditional experiences with immersive, gamified experiences. By extending a brand’s core strengths and capabilities with the metaverse, BUXOM PlumpVerse allows its users to engage, at their pace, in their channel of preference, with an experience that meets and exceeds BUXOM’s brand standards.”

To learn more about BUXOM PlumpVerse, visit: www.buxomcosmetics.com/buxom-plumpverse

*Buxom is not affiliated or associated with, nor has it entered into a partnership with, Decentraland, the Decentraland DAO or the Decentraland Foundation.

**Source: The NPD Group/U.S. Prestige Beauty Total Department/Specialty, Makeup ProductSales, September 2021 – August 2022 combined

BUXOM Cosmetics, Big. Bold. Sexy., was acquired by Orveon in 2022, a collective of premium and prestige beauty brands - bareMinerals, BUXOM, and Laura Mercier. Headquartered in New York, Orveon is a global business with 1,600 employees in 30 countries, and a presence in major cities around the world. BUXOM Cosmetics is available on BuxomCosmetics.com; Ulta/Ulta.com, Macys.com, Amazon.com, and Nordstrom.com.

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries. For more information, visit publicissapient.com.