AXA and Publicis Sapient Collaborate to Deploy Global AI Hub at Scale

AXA announces today a strategic partnership with Publicis Sapient to accelerate the next phase of its AI transformation. The agreement focuses on further developing “Global AI Hub” to scale AI agents safely, securely and responsibly at speed across its operations. By providing shared, global and standardised foundations for AI agents, the Hub is designed to reduce time-to-market and costs while enabling AXA entities to focus on creating business value rather than independently developing common AI infrastructure.

The collaboration combines AXA’s unique insurance, artificial intelligence and responsible AI expertise with the specialist AI talent and engineering solutions of Publicis Sapient, a technology company that provides enterprise AI platforms and services.

This important step accelerates the deployment of a Group-wide and vendor agnostic “Global AI Hub”, whose first platform version was delivered in July and is in use across five AXA entities. This Hub provides a secure foundation to implement, govern and operate AI capabilities. The Global Hub enables AI solutions to move efficiently from concept to production, supports technology independence, and embeds governance, FinOps, SafetyOps, security, compliance and human oversight throughout the AI lifecycle. It also enhances the ability to allocate and orchestrate specific capabilities and LLMs across use cases in a strategic and cost-effective manner.

AXA entities in Germany, France, Switzerland, the United Kingdom and AXA XL are developing use cases spanning areas such as motor claims automation, customer email processing and enterprise knowledge management.

The “Global AI Hub” represents another important milestone in the Group’s ambition to industrialize AI. As enterprise AI capabilities continue to expand, AXA intends to continuously strengthen its AI-driven features and promote responsible AI practices, while ensuring human oversight on all business-critical decision-making.

"Artificial intelligence represents a unique opportunity to enhance our innovation capabilities, support our employees and better serve our customers. As we continue to scale AI across the Group, our priority is to combine safe and efficient artificial intelligence, strong governance and practical business applications that create lasting value. Publicis Sapient brings together specialist AI expertise, enterprise AI solutions and global experience that will help us accelerate AI adoption consistently across our organization, while maintaining the governance and flexibility required in a highly regulated business," said Matthieu Caillat, Group Chief Technology & AI Officer, Chief Executive Officer of AXA Group Operations.

"Enterprise AI delivers the greatest value when it combines deep industry expertise with strong engineering foundations. We are excited to partner with AXA to establish the enterprise AI capabilities, engineering approaches and the necessary governance to accelerate AI adoption securely and consistently across the Group in support of AXA's long-term AI ambitions," said David Murphy, Head of Financial Services EMEA & APAC, Publicis Sapient.

The AXA Group is a worldwide leader in insurance, with 156,000 employees serving 92 million clients in 52 countries. In 2025, IFRS17 revenues amounted to Euro 115.5 billion and IFRS17 underlying earnings to Euro 8.4 billion.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

This press release and the regulated information made public by AXA pursuant to article L. 451-1-2 of the French Monetary and Financial Code and articles 222-1 et seq. of the Autorité des marchés financiers’ General Regulation are available on the AXA Group website (axa.com).

Publicis Sapient, the global technology hub of Publicis Groupe, provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers.  
For more information, visit publicissapient.com.

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