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A woman's arm displaying a collection of Pandora's rings and charm bracelets.

Unlocking Pandora’s Growth: A Unified Commerce Transformation

Explore Pandora's evolution through digital innovation.

IDC Case Study

Building a powerhouse through digital

Faced with increasing online competition, Pandora’s fragmented e-commerce presence across the globe hindered growth. They sought to turbocharge e-commerce and deliver a holistic customer experience across all channels. Pandora partnered with Publicis Sapient to transform their technology and operations. We helped them remove internal silos between marketing, commercial operations and technology, empowering them to move with more speed and agility.

The strong foundation we laid enabled our collective team to quickly pivot when the pandemic hit. Pilot programs addressing sales process, customer safety, store capacity and personalized experiences were launched in under three months. Our joint test and learn approach challenged the company to move at speed to quickly develop experiences including virtual queuing, in-store appointment booking, click-and-collect, find in-store and store locators.

"The cultural shift within Pandora was the pivot that commercially accelerated the business."

David Walmsley , Pandora’s Chief Digital and Technology Officer

Video
Behind the scenes: Ask the C-suite

From the heart of Pandora’s headquarters in Copenhagen, we sat down with David Walmsley, Chief Digital & Technology Officer (CDTO), to get his perspective on the global brand’s digital evolution.

Publicis Sapient's Helen Merriott sits opposite Pandora's David Walmsley, Chief Digital & Technology Officer, in an interview style.

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Stream David Walmsley’s full interview for the complete inside story on Pandora’s journey to retail innovation.

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