IDC Perspective

The case study explores how the global jeweler, in partnership with Publicis Sapient, staged a huge turnaround, pivoted for the pandemic, and is now looking ahead with a new growth strategy. These lessons are distilled into three key takeaways as well as three recommended actions for organizations embarking on digital transformation initiatives.

In 2018, Pandora’s e-commerce presence was fragmented at best, and online competition began to erode their position as the world’s biggest jewelry brand.

They developed a high-level plan to create a better foundation across technology and operations—and chose Publicis Sapient as a key global partner. We helped them remove internal silos between marketing, commercial operations and technology, challenging them to move with more speed and agility.

Then came pandemic lockdowns, shifting our collective team’s priorities to quickly test and develop virtual queuing, in-store appointment booking, click-and-collect, find in-store, store locators, endless aisles, faster checkouts, virtual try-ons, and remote shopping assistants.  

Together, we created and delivered pilot programs across four opportunity areas: sales process, customer safety, store capacity and personalized "wow" experiences—then rolled out final products in less than three months.

The report reviews our partnership’s impact on the brand, shareholder value, customer experience and marketing effectiveness. It closes by offering six actionable pieces of advice for decision-makers seeking transformation partners.

We’re honored that IDC recognized the impact of our work with Pandora in this comprehensive case study.