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Business Intelligence in Financial Services

Transform your data into actionable insights through customer-focused experiences.

Banks deal with almost unimaginable volumes of data. By some estimates, the amount of data held by U.S. banks alone exceeds more than 1 exabyte (1 billion gigabytes). To put that into perspective, that’s the equivalent of 1 trillion e-books or 250 million DVDs worth of information.

But data alone is largely meaningless. To drive data-driven decision making and create real business intelligence, banks need to turn this data into insights. And they need to do this in a way that navigates the regulatory and data privacy restrictions unique to the financial services industry.

Our approach to Business Intelligence

Business Intelligence (BI) answers this problem by translating the immense volume of data held by banks into actionable knowledge. Smart BI systems provide decision makers in the front, middle and back offices with the insights they need — when and where they need them — so they can make better decisions, identify issues, detect market trends and uncover new business opportunities. But while loads of companies can sell you an off-the-shelf BI platform, at Publicis Sapient we know there’s no one-size-fits-all solution to business intelligence.

 

We help you ask the right questions

We’ll work with you to correctly identify the data obstacles unique to your business, so you can assess what needs to change and how.

 

We understand your business

The support you need will depend on the data you have, the regulations you’re under and a hundred other variables unique to your business. We’ll work with you to understand your organization, so we can tailor our support directly to you.

 

We’ll build a bespoke solution

We’ll apply our holistic SPEED capabilities — that’s strategy, product, engineering, experience and data — to build a BI solution bespoke to you.

 

Making sense out of chaos

With a customer-focused self-service user interface, your people can visualize the data that matters to them clearly and — even more importantly — accurately. And by enabling them to make better decisions, you can help them provide an enhanced service to your customers, whether that’s consumers, regulators, stakeholders, other banks, vendors or payment processors.

Five principles for a robust BI platform

Designing effective, robust BI tools is no simple task. But by breaking the process down into five foundational principles, we can simplify the process and deliver a solution that transforms the way you use your data.

Focus on the user

Begin with user scenarios. Establish your internal and external user personas to work out who will be accessing and manipulating your data, the questions they will be asking and how they will expect the data to be presented and visualized to them. From this you can create experiences tailored directly to the user, focused on their pain points and objectives.

Build for scale and control

Create an effective architecture to obtain and manipulate data across systems, with appropriate access controls based on role, country and regulations etc. Factor in risk management and prepare for scaling and expansion from the start.

Differentiate journeys

Not everyone needs the same information. So set the right level of simplification and automation to enable users to focus on what they need to know. Create reports, templates and dashboards that serve specific customer segments

Make it accessible and shareable

Design a solution that works for everyone. Build for mobile-first situations with a self-service interface that even the least digitally native users will understand and love.

Design viable processes

Don’t just digitize your existing processes; create true digital transformation by putting process at the heart of your new system. Set up groups of users to test and provide feedback. And don’t forget to consider the transition from your legacy system to the new platform.

Start the conversation

To make sense of your data and start making more data-driven decisions, speak to us today to discuss your business’s bespoke BI solution.

Let's Chat

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Jonathan Alloy
Jonathan Alloy
Vice President of Customer Experience and Innovation Consulting