How does a business grow? It hits the market with a product or service people want. Doing so requires a good idea, good data, and a process for driving innovation. Startups and digital natives know how to take ideas and run with them to accelerate innovation. And they are doing it better than large, non-digital native companies. This is why large companies are being disrupted faster than ever.
An agile test and learn process is what is speeding the road to innovation for many companies. The concept first took root among technology behemoths such as Amazon, Microsoft, and Uber. Now, every business must take advantage of the same approach to bringing the best ideas to fruition—at speed.
Don’t let perfection get in the way of progress
Marketing, strategy, manufacturing, and digital teams have ideas they’re excited about, whether it’s revamping a website, launching a new product, or building out a digital channel. But these people are busy and need a way to bring concepts to market without disrupting day-to-day business. By infusing test and learn into the culture, it allows everyone to make ideas happen.
Test and learn accelerates the path from strategy to ‘live’ while removing the risk from placing bets. Imagine the potential it can have when unleashed across key areas of the business such as