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Press Release

SapientRazorfish & Digitas Recognized as Leaders

In Gartner’s 2018 Magic Quadrant For Global Digital Marketing Agencies

*Note: SapientRazorfish is now Publicis Sapient as of February 13, 2019.

Paris – March 26, 2018- Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that two of its agencies, Digitas and SapientRazorfish, have each been named a Leader in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies.1” This marks Digitas’s third consecutive year positioned as a Leader and the second year SapientRazorfish has been recognized since its inception in 2017.

The report evaluated 21 digital marketing agencies globally on their completeness of vision and ability to execute. Authored by Jay Wilson, Lizzy Foo Kune, Ewan McIntyre, and Christopher Ross, the report identifies four quadrants – Leaders, Challengers, Visionaries, and Niche Players. Gartner states that it, "looks beyond the ability of global digital agencies to meet current market needs, and also focused its evaluation on an agency's ability to drive client growth through its interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs.1” According to Publicis Groupe, earning a position in the Leaders quadrant shows the true strength of, and ability to execute on, the capabilities offered by both Digitas and SapientRazorfish and the value they bring to their clients.

From our view, this year the agency’s clients note that Digitas excels in the areas of creative and media services. We see it as a welcome validation from the clients we deliver for every day, and from a premier analyst organization who has sight into the landscape of today’s digital market field of players. As The Connected Marketing Agency, it’s important for us to work seamlessly across capabilities, to achieve ambitious outcomes through ideas that excite, provoke and inspire. We’re thrilled to attain our highest ranking yet.
Michael Kahn, Global Brand President, Digitas

Digitas and SapientRazorfish play an integral role in their respective solution hubs, Publicis Media and Publicis.Sapient, under Publics Groupe. These solution hubs build upon Publicis Groupe’s Power of One strategy, which enables clients to seamlessly access capabilities and expertise from across the network to achieve the most transformative solutions.

As part of Publicis Media, Digitas works with other Publicis Groupe global media agency brands to create value for clients through scaled capabilities across investment, strategy, insights and analytics, data and technology, performance marketing and content. Publicis.Sapient is powered by the combination of SapientRazorfish’s deep
roots in creativity and technology, and the technical and digital expertise of Sapient Consulting. Publicis.Sapient is a platform that is purpose designed to address today’s digital business transformation imperative, providing an integrated approach to delivering solutions to clients by leveraging the complementary strengths of both entities.

To review Gartner’s full analysis of Digitas and SapientRazorfish in this year’s Magic Quadrant for Global Digital Marketing Agencies, please visit www.digitas.com or www.sapientrazorfish.com.

As technology and consumer needs evolve at an unprecedented pace, organizations must reimagine their businesses with digital at the core. As part of the Publicis.Sapient platform, SapientRazorfish works alongside Sapient Consulting to bring clients the most comprehensive set of offerings and capabilities to guide them through this challenge. We believe that our recognition as a Leader further validates SapientRazorfish’s proven ability to deliver on these complex digital business transformation initiatives.
Alan Wexler, CEO, Publicis.Sapient

1[Gartner, “Magic Quadrant for Global Digital Marketing Agencies” by Jay Wilson, Lizzy Foo Kune,Ewan McIntyre, and Christopher Ross, March 22, 2018.]

GARTNER DISCLAIMER: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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