Press Release

Publicis Sapient Is Named a Market Leader in Metaverse Services by HFS Research

NEW YORK, NY - March 28, 2023 - Publicis Sapient, a digital business transformation company, announced today that it has been named a Market Leader in HFS Research’s Horizons Report for Metaverse Services 2023. Publicis Sapient was recognized for its strong metaverse service offerings, outcomes achieved for clients, growth proof points such as its Web3 Quick Start Program that delivers proof of concepts to clients in 6-10 weeks, and more.

"Publicis Sapient has proven itself to be one of the early innovators in metaverse services with its digital business transformation focus, CX expertise, media knowledge, blockchain and Web3 focus, and a start-up mentality.  It’s foray into several impressive client engagements across multiple industries sets the firm apart as one of the Market Leaders in our first Metaverse Services Horizons Report”, said Phil Fersht, CEO and Chief Analyst at HFS Research

"We’re honored to be recognized by HFS Research as a Market Leader in metaverse services,” said AJ Dalal, Sr. Managing Director, Data & Metaverse Strategy at Publicis Sapient. “As we progress towards the next iteration of the internet, it is increasingly important for businesses to explore the value that can be unlocked through the metaverse and Web3. Our core SPEED capabilities - Strategy, Product, Experience, Engineering, and Data & AI - and focus on digital business transformation make us uniquely positioned to partner with clients to develop, test, and implement innovative, immersive experiences for the next generation of consumers."

For the Horizons Metaverse Services Report, HFS Research studied 18 organizations and closely evaluated their strategies, capabilities and client and partner feedback. In its analysis and client case review, HFS Research focused on how diverse consultancies execute metaverse services, drive strategies and capabilities at scale, co-create with clients and partners, and embody the "OneEcosystem" approach.

The report highlights Publicis Sapient’s key differentiators in metaverse services, such as its focus on digital business transformation, expertise in customer experience and understanding of the media landscape. Other key differentiators noted included strategies built upon a startup mentality and Publicis Sapient’s access to Publicis Groupe’s network scale and innovation.

Client feedback from the report stated that Publicis Sapient exceeded expectations for developing new business models and improving customer experience. The report noted that clients looked to Publicis Sapient for its design capabilities and strategic transformation and praised Publicis Sapient for its ecosystem synergies and collaboration.