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Press Release

Publicis Sapient Is Named a Market Leader in Metaverse Services by HFS Research

HFS’ Metaverse Services Horizons Report recognized Publicis Sapient for key strengths and differentiators, including its focus on digital business transformation, customer experience expertise and metaverse service offerings 

NEW YORK, NY - March 28, 2023 - Publicis Sapient, a digital business transformation company, announced today that it has been named a Market Leader in HFS Research’s Horizons Report for Metaverse Services 2023. Publicis Sapient was recognized for its strong metaverse service offerings, outcomes achieved for clients, growth proof points such as its Web3 Quick Start Program that delivers proof of concepts to clients in 6-10 weeks, and more.

"Publicis Sapient has proven itself to be one of the early innovators in metaverse services with its digital business transformation focus, CX expertise, media knowledge, blockchain and Web3 focus, and a start-up mentality.  It’s foray into several impressive client engagements across multiple industries sets the firm apart as one of the Market Leaders in our first Metaverse Services Horizons Report”, said Phil Fersht, CEO and Chief Analyst at HFS Research

"We’re honored to be recognized by HFS Research as a Market Leader in metaverse services,” said AJ Dalal, Sr. Managing Director, Data & Metaverse Strategy at Publicis Sapient. “As we progress towards the next iteration of the internet, it is increasingly important for businesses to explore the value that can be unlocked through the metaverse and Web3. Our core SPEED capabilities - Strategy, Product, Experience, Engineering, and Data & AI - and focus on digital business transformation make us uniquely positioned to partner with clients to develop, test, and implement innovative, immersive experiences for the next generation of consumers."

For the Horizons Metaverse Services Report, HFS Research studied 18 organizations and closely evaluated their strategies, capabilities and client and partner feedback. In its analysis and client case review, HFS Research focused on how diverse consultancies execute metaverse services, drive strategies and capabilities at scale, co-create with clients and partners, and embody the "OneEcosystem" approach.

The report highlights Publicis Sapient’s key differentiators in metaverse services, such as its focus on digital business transformation, expertise in customer experience and understanding of the media landscape. Other key differentiators noted included strategies built upon a startup mentality and Publicis Sapient’s access to Publicis Groupe’s network scale and innovation.

Client feedback from the report stated that Publicis Sapient exceeded expectations for developing new business models and improving customer experience. The report noted that clients looked to Publicis Sapient for its design capabilities and strategic transformation and praised Publicis Sapient for its ecosystem synergies and collaboration.


Media Contact

Briana Lion

Download the HFS’ Metaverse Services
Horizons Report


About HFS Research

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business services industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners.

HFS Research introduced the world to terms such as "RPA" (Robotic Process Automation) in 2012 and more recently, Digital OneOffice™ and OneEcosystem™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation and Process Intelligence, Blockchain, the Metaverse and Web3. HFS has deep business practices across all key industries, IT and business services, sustainability, and engineering.


About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit