Agentic AI represents perhaps the biggest opportunity yet when it comes to AI value for the enterprise. Accordingly, the marketing of AI tools has at times conflated and made liberal use of buzzwords, and this can lead to marketplace confusion. For instance, the AI behind our social news feeds for years is deterministic AI, rather than generative or agentic AI. When evaluating solutions, it will become increasingly important to interrogate an “AI tool” to determine which type of AI it is using and whether it addresses one’s business challenges. This exercise will increase in importance as AI tools of every flavor become critical internal infrastructure pillars.
Generative AI has highlighted that certain terminology can hold more appeal for shareholders than for customers in real-world applications. This means that while companies may leverage the term generative AI to enhance their stock value or market image, the tangible benefits for customers may not always align with the expectations created by the hype.
Numbers don’t lie: The majority of enterprises have not yet defined clear metrics and performance indicators for generative AI projects, and only 11 percent are building custom generative AI solutions, compared to the other 89 percent that are utilizing publicly available or prebuilt tools, according to a global C-suite survey from Publicis Sapient.
In 2025, enterprises should manage their expectations when it comes to agentic AI, as the lead times for internal launch of these tools may be significant. Ironically, implementing the AI itself may be among the easiest parts of the process. But for it to function properly, a large amount of integration work will need to be done in concert with legacy systems. Do not underestimate this lift – think about data security, governance, and potentially years of technical debt. This means a lot of meetings and a whole lot of coding.
Our proprietary AI platform, Sapient Slingshot, can help ease the strain of this challenge. It accelerates software development to simplify systems integration. Sapient Slingshot blends advanced code generation with agentic Al and an enterprise-level code library. Our engineers use Sapient Slingshot to enhance productivity, speed and quality to drive high-value outcomes for your business.