Food & Beverage
Craving Better Outcomes?
Ingredients for growth, transformation and connection.
As demand persists, food and beverage companies still face supply-side challenges, as well as a more complex competitive landscape than ever before.
Staying relevant today requires deeper, longer-lasting connections with customers that adapt to changing demands. Agility in customer experience, data and supply chain is key to cultivating these relationships and enabling the kind of transparency that consumers increasingly expect. In short, food and beverage organizations must become digital-first.
71%
of consumers recently bought groceries online, with no signs of a slowdown.
Case Study
How Nestlé is Driving Growth Through a New Consumer Engagement Model
A customer-first approach drove the organizational and tech changes Nestlé needed to grow their image and sales.
55%
are investing in CDP
48%
don’t know how to optimize technology
Just 11%
are using personalization in D2C
Get the Full Report
Learn how 100 Food & Beverage executives are facing challenges and innovating solutions—and where they’re leaving opportunities open for your business.
Food & Beverage insights
Insight
Data in Food and Beverage | Report
Survey of 100 executives across EU on rethinking e-commerce strategies and driving success with data.
Insight
Driving Demand Planning With Real-Time Data
How CP firms can use crowdsourced data to drive better demand planning across their total commerce ecosystem.
The How Channel
Circular Economy: Sustainability at Scale
As public support for sustainability grows, many businesses that rely on
raw materials are transitioning to a circular economy, in which
resources are reinvested rather than disposed.
The How Channel
Why Shoppers Are Split On Sustainable Food and Packaging Trends
Packaged goods often tout labels like "all-natural”, “compostable” or “vegan”, but is that enough to drive purchases? Four shoppers share why they would (or would not) buy an item solely on packaging, as well as reveal their thoughts on the latest grocery trends.
Relevant case studies
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Work
How a Leading Global CP Firm Drove Digital Transformation from Within
One of the largest global consumer products companies teamed up with Publicis Sapient to accelerate business transformation for the digital age.
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Work
From Product Company to D2C Business, with the Help of a CDP
How we helped one company harness integrated data to sell directly to consumers, while delivering experiences that build valuable relationships.
Learn more -
![A bartender pouring Patròn Tequila]()
Work
Patrón Tequila
Patrón is selling five times more than its nearest premium tequila competitor by harnessing the power of data.
Learn more
Solutions
Selected solutions
Digital Operating Model
“Publicis Sapient stood out for consistently and proactively coming to the table with innovative ways to burst some of the barriers encountered in the massive implementation journey in Nestlé, across more than one hundred countries, hundreds of brand websites and mobile apps!”
Filippo Catalano,
CIO, Nestlé Group
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