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CDP Quickstart

CDP Quickstart accelerates an organization’s digital business transformation. This fast, deployable solution provides the cloud-native components to make it easier for companies to build an open source customer data platform (CDP). No need to start from scratch. The tools are here to create a platform that enables data independence and customer centricity for everyone. 

CDP Quickstart

Embarking on a CDP initiative requires different teams within an organization to come together and agree on a data strategy, process, access requirements and the technology/infrastructure to manage it all. Publicis Sapient has been doing this for decades and has developed best practices methods for creating enterprise-wide CDP programs.

In 2020, we packaged our expertise into a solution that takes a complex and time-consuming process and accelerates the time to insights from months to weeks.

CDP Quickstart speeds the process so that businesses can quickly:

  • Achieve a 360° view of customers
  • Perform basic identity resolution
  • Run basic analytics such as customer journey analyses
  • Improve enterprise intelligence across systems and teams using APIs

"You can no longer expect customers to reach you on your terms. You must reach them on theirs."

Asha Samal , Senior Director, Data and AI

Businesses across industries—from automotive to consumer goods to healthcare—have use cases for customer data. The key lies in uncovering once-hidden use cases in the data. For instance, finding new patterns in customer behaviors, identifying new ways to boost customer service productivity, and automating new ways to reduce risk and fraud, or optimizing the value chain.

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CDP Quickstart

34:09 Learn how to speed up your path to data-driven outcomes with CDP Quickstart. This conversation explains how you can combine data sets, prove business outcomes and monetize your data.

CDP Quickstart creates a variety of opportunities for a business to enrich, draw from, or activate its customer data. Every business is at a different stage on its CDP journey. CDP Quickstart can meet an organization wherever it may be in the process.

Use any of the Quickstart components to complement your existing systems, or use all five to be up and running with a cloud-based CDP, ready to be customized to your use cases. Need to prove it out first? A Quickstart sandbox can be used to instantly get you started on a proof of concept.

CDP Quickstart: Succeed With Speed

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CDP Quickstart helps businesses get a customer data platform up and running in no time. Learn why time is of the essence.

Visit Our CDP Experience Page

The solution is:

  • Operational in one week—a pre-built platform and components decrease time to deploy
  • Flexible and extensible—code components are modular and can extend to the MarTech and AdTech ecosystem
  • Continuously improved—incremental feature improvements and upgrades enable this best-of-breed solution
  • Cost-effective—Up to 20% effort savings in initial phase

For any client looking to build a platform, become platform-independent, combine data sets, prove business outcomes or monetize data, Quickstart CDP is the answer to making customer-centricity a competitive advantage.

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