Embarking on a CDP initiative requires different teams within an organization to come together and agree on a data strategy, process, access requirements and the technology/infrastructure to manage it all. Publicis Sapient has been doing this for decades and has developed best practices methods for creating enterprise-wide CDP programs.
In 2020, we packaged our expertise into a solution that takes a complex and time-consuming process and accelerates the time to insights from months to weeks.
CDP Quickstart speeds the process so that businesses can quickly:
- Achieve a 360° view of customers
- Perform basic identity resolution
- Run basic analytics such as customer journey analyses
- Improve enterprise intelligence across systems and teams using APIs