The Business Impact
TAP force has helped LA Metro meet the demands of public transportation’s new era. By integrating with third-party alternatives and payment systems, providing cash-based transactions, and offering personalized loyalty programs, they are incentivizing desirable travel habits by making public transportation more accessible. LA Metro has created new efficiencies, provided new opportunities for riders and providers, and reinforced their commitment to equity and customer service. On the first day of the new program, LA Metro onboarded 1,000 new metro Bike Share customers — immediately delivering on their goal of taking more drivers off the road and streamlining access to alternative transportation options for the high traffic region.