A Global Restaurant Chain
How a Global Restaurant Chain is Personalizing Experiences at Scale
A global QSR leverages a data-driven strategy to drive next-level engagement.
In a saturated market, it is a challenge to reach millions of customers with offers that are relevant and personalized. Working with Publicis Sapient, this global chain is tapping into CRM data to engage customers and drive loyalty.
The Business Impact
The mobile-first CRM program is enabling a united experience across content and offers. It has had a measurable impact on spend per guest and average weekly visits. Check out the results: