It’s no secret that consumers demand personalized experiences when interacting, but third-party cookie depreciation and mobile ad ID disruption further exacerbate these challenges. Epsilon CDP Identity Essentials delivers connected identity with an enriched understanding of evolving customers to drive conversion, support performance measurement within a client’s existing CDP and drive activation across the advertising ecosystem.

Epsilon, a Publicis Company, is the first identity and data partner to be listed on the Salesforce AppExchange, and together in partnership Epsilon, Salesforce and Publicis Sapient have designed an offering to drive growth for our clients and create personalized experiences for their customers.

Check out the below video to learn from John Ayers, Martech Strategy Lead, Publicis Sapient Salesforce Practice, and Tyler McDaniel, VP of Product Management for Identity Solutions at Epsilon, as they discuss the power of connected identity and how it fuels Digital 360 outcomes.