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Generative AI: Using artificial intelligence to make human impact.Learn how

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Unlock Real-World Value through Practical AI and Salesforce

Publicis Sapient is partnering with Salesforce and Publicis Sapient AI Labs to help businesses unlock practical AI solutions to solve complex challenges, enhance the customer experience, and drive revenue growth. The ChatGPT acceleration to market indicates that generative language capabilities will continue to evolve and challenge how we work, think and live our daily lives at an unprecedented rate. Now more than ever, businesses must cut through the noise and hype and deliver value using Salesforce Einstein and generative AI.

  • Einstein GPT

    • Enhanced Sales Efficiency
    • Intelligent Recommendation
    • Personalized Customer Interactions
    • Continuous Learning and Improvement

    Publicis Sapient AI Labs

    • 30+ years of experience
    • 1500+ consultants with data and AI-aligned experience and skills
    • 300+ engagements delivered

With Salesforce Einstein and the emergence of Einstein GPT, companies need to reframe their thinking through the lens of how to leverage these tools to expedite tasks and improve ways of working to draw efficiencies within their organization while also delighting their customers at every step of their experience. Now more than ever, businesses must cut through the noise and the hype and deliver real value using Salesforce and generative AI.

Salesforce launched Einstein GPT as the next generation of Einstein and "the world's first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale." Through Einstein GPT, companies will be able to harness the breadth and depth of the Open AI large language model (also connections to other language models, such as Anthropic's Claude) and their company's own CRM data to maximize domain adaptation and fine-tuning.

AI Labs and Salesforce Practice

At Publicis Sapient, we unearth opportunities hidden in your data with practical AI insights. Our goal is to solve complex business challenges to enhance the customer experience, increase efficiencies and drive revenue growth using Salesforce and AI. We do this by tailoring AI capabilities to meet your specific business needs, ensuring practicality and relevance in the dynamic AI landscape. We have a Real-Time Adaptability approach with AI systems to quickly adapt and evolve alongside market trends, empowering you to make informed decisions with agility. We work to seamlessly integrate practical AI into your existing workflows and systems, minimizing disruption and maximizing efficiency. We support Reinforcement Learning Human Feedback (RLHF) or "human in the loop" as a standard approach and focus on AI-driven outcomes to generate actionable insights, enabling you to identify opportunities, optimize operations, and drive growth in real time.

As the AI landscape matures and evolves, it's important to consider how it will impact people worldwide. Cultural biases in AI models can make them less effective, especially in linguistically diverse regions. It's also important to keep up with the rapid pace of advancements in language and technology, such as large language models and generative AI capabilities. This will help ensure that AI is used for the benefit of everyone, regardless of their cultural background or location.

In addition, legislative restrictions can pose challenges for industries that want to use generative AI while still providing proper disclosures for market deliverables. It's necessary to be aware of these restrictions and to work with regulators to ensure that AI is used responsibly and ethically.

An Artificial Intelligence plan for a business must include an assessment of a company's current AI capabilities, existing technology stack, digital maturity, governance, vision, objectives, ethics and the organization's overall AI readiness. Setting yourself up for success in this ever-changing landscape is critical to enable you to stay agile and adaptive as new capabilities and use cases emerge.

Value Alignment Lab: Practical AI

Value Alignment Labs are collaborative, in-person (or virtual) discovery workshops focused on rapidly delivering outcomes and value. We now offer a Practical AI lab! Quickly discover how your business can drive better outcomes using Einstein GPT and generative AI with practical, real-world solutions — schedule your Value Alignment Lab: Practical AI today.

    • 4-hour client workshop
    • 2-week turnaround for outcomes
John Ayers
John Ayers
MarTech Strategy, Digital Business Transformation
Emely Patra
Emely Patra
Group Vice President and Head of Publicis Sapient Salesforce Practice in EMEA

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