NEW YORK, NY, September 29, 2025 - Publicis Sapient, a digital business transformation company, today announced the launch of its Agentic Retail Network (ARN). Publicis Sapient’s ARN enables retailers to shift from incremental AI pilots and fragmented automation to a decentralized human-in-the-loop (HITL) network of orchestrated AI agents, driving measurable improvement across the entire retail ecosystem, including supply chain, in-store execution, customer experience, and merchandizing.

The ARN, built on Publicis Sapient’s enterprise agentic AI platform Bodhi, leverages a flexible, composable framework that allows retailers to evolve existing workflows by embedding agentic AI across the entire enterprise. Bodhi enables retailers to leverage existing technology investments and deploy best-of-breed agents from third parties for optimal results. Retailers can now activate AI agents that sense, decide, act, and learn, adapting to real-world retail challenges in real time in a short amount of time. By harnessing the autonomy and interconnectedness of AI agents, retailers can achieve higher efficiency, offer superior customer experiences, and drive profitability in an increasingly competitive market.

“Fragmented automation, legacy systems, and disconnected AI pilots are barriers to growth and operational resilience for retailers,” said Sudip Mazumder, SVP, Retail Industry Lead, North America at Publicis Sapient. “The transition from traditional, isolated AI applications or agents to flexible, cooperative agentic networks represents a critical evolution in the retail industry, opening new avenues for innovation and growth. Our ARN, coupled with our expertise across our SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities, will provide retailers with the opportunity to enhance efficiency, responsiveness, and adaptability, while ultimately accelerating their digital business transformation.”

Publicis Sapient's ARN enhances every aspect of the retail ecosystem. It can be leveraged for several comprehensive use cases, including:

• Supply Chain and Inventory Optimization: Demand forecasting, intelligent shelf monitoring, and logistics and route optimization
• Enhanced Customer Experience and Personalization:  Autonomous shopping assistance, personalized interactions, and seamless multichannel support
• In-Store Operations and Employee Productivity: Operational assistance for staff, self-checkout, and automated kiosks
• Marketing and Promotion Optimization: Dynamic pricing and promotion effectiveness analysis

To learn more about Publicis Sapient’s Agentic Retail Network, visit: https://www.publicissapient.com/solutions/agentic-retail-network.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities which, combined with our culture of curiosity and deep industry knowledge, enable us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people across 72 offices worldwide. For more information, visit publicissapient.com.