In our new edition of The Digital Life Index, research from Sweden and Denmark dives into the most transformational trends of the year—including how the demand for #seamless is reshaping the Retail, Financial Services and Telehealth industries from Stockholm to Copenhagen.
The Digital Life Index
True North: What Nordic consumers want now
True North: What Nordic consumers want now
2021 Loyalty Hack
65% will opt into a loyalty program to get a better deal
With the ability to quickly and effectively bank, shop or visit a doctor at the click of a button, technology has radically shifted consumer behaviors. The result? A huge upside for brands that deliver convenience, ease & connectivity—and a sizable downside for those that don’t.
Ready for Next? Get these and a host of other country-specific insights when you download the full report.
#seamless is more.
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2021 Nordic Insights
Explore a fresh batch of industry specific insights reflective of emerging trends.
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Financial Services
Retail
Telehealth
Press Releases
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Global
Publicis Sapient’s “The Digital Life Index” shows that seamless digital experiences are important for choices and purchasing decisions
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Retail
Swedish customers under 35 place high demands on apps for online shopping
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Global
Publicis Sapient’s “The Digital Life Index”: User-friendly digital solutions drive consumers' choices and purchases
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Retail
The Danes' online shopping habits are slightly different from the global ones
The Digital Life Index is an ongoing global research initiative designed to help brands make people-first decisions to anchor their digital strategies.
