In our new edition of The Digital Life Index, research from Sweden and Denmark dives into the most transformational trends of the year—including how the demand for #seamless is reshaping the Retail, Financial Services and Telehealth industries from Stockholm to Copenhagen.
The Digital Life Index
True North: What Nordic consumers want now
2021 Loyalty Hack
65% will opt into a loyalty program to get a better deal
With the ability to quickly and effectively bank, shop or visit a doctor at the click of a button, technology has radically shifted consumer behaviors. The result? A huge upside for brands that deliver convenience, ease & connectivity—and a sizable downside for those that don’t.
Ready for Next? Get these and a host of other country-specific insights when you download the full report.
#seamless is more.
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2021 Nordic Insights
Explore a fresh batch of industry specific insights reflective of emerging trends.
Press Releases
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Global
Publicis Sapient’s “The Digital Life Index” shows that seamless digital experiences are important for choices and purchasing decisions
Download PDF in Swedish -
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Retail
Swedish customers under 35 place high demands on apps for online shopping
Download PDF in Swedish -
Global
Publicis Sapient’s “The Digital Life Index”: User-friendly digital solutions drive consumers' choices and purchases
Download PDF in Danish -
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Retail
The Danes' online shopping habits are slightly different from the global ones
Download PDF in Danish
The Digital Life Index is an ongoing global research initiative designed to help brands make people-first decisions to anchor their digital strategies.
