Technology changes. Fast.
Customer expectations change. Faster.
Because technology is always changing, customer expectations can feel impossible to keep up with. That’s why it’s important to remember that holding out for the “perfect” ultimately becomes the enemy of the good.
The reality is that a digital transformation is never finished, and the customer experience is always evolving. Rather than wait for “flawless,” designers need to integrate business and aesthetic concerns to create the best experience possible – and improve their designs as they go.