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Harnessing the Power of AI for Wealth Management
In an industry where precision, personalization and efficiency are paramount, wealth managers need innovative solutions to stay ahead of the curve. While many have adopted AI tools like Microsoft Copilot, few have fully leveraged it to transform their ways of doing business.
At the same time, banks recognize that AI holds tremendous value for internal operations. Publicis Sapient’s Global Banking Benchmark Study found that more than half of banks (55 percent) that are deploying generative AI are focusing on use cases for employees. So, how can organizations ensure that their employees are getting the most out of AI?
To truly harness the transformative power of AI, wealth managers must go beyond mere adoption and incorporate these technologies into their everyday workflows. The key lies in leveraging AI not just as a supplementary tool, but as an integral, effortless and natural component of their operational framework. This approach can significantly enhance efficiency, support personalization and lead conversion.
Introducing PS Hummingbird
PS Hummingbird is a Publicis Sapient joint venture that provides clients with AI-powered solutions across Microsoft sales, service, marketing, supply chain, and finance business applications. Leveraging Microsoft Dynamics 365, Power Platform, Copilot and Fabric, PS Hummingbird helps clients accelerate innovation and revenue growth, modernize customer service, and optimize business operations
Enhance efficiency
Investors are increasingly expecting to have digital engagements with their wealth managers. According to Publicis Sapient research, 55 percent of surveyed investors expect to use a mobile app to access account information in two years, versus 22 percent who expect to access this information via a website.
At the same time, wealth managers often lack digital maturity. The same report indicated that only 40 percent of large firms managing over $100 billion in assets are digital leaders. This suggests that many wealth management firms likely maintain manual processes in their day-to-day operations, which can be inefficient and prone to errors.
Tools like Copilot can help automate tasks, but these are effective only when they are fully incorporated into a daily routine. PS Hummingbird works with wealth managers to better utilize Copilot into a unified platform that integrates various operational processes. From data entry and document management to compliance checks and performance reporting, these solutions can automate and streamline workflows. This not only reduces the administrative burden but also ensures that documents and processes are accurate and compliant.
Some use cases include:
Automating client reports
By pulling data from multiple sources and applying AI-driven analytics, the tool can produce comprehensive, accurate reports in a fraction of the time it would take manually. This allows wealth managers to spend more time on client engagement and less on administrative tasks, ultimately driving better outcomes for both the firm and its clients.
Regulatory compliance
Compliance requirements are becoming increasingly complex, and the cost of non-compliance can be significant. AI can automate compliance checks, ensuring that all transactions and client interactions adhere to regulatory standards. This reduces the risk of errors and omissions, providing peace of mind to wealth managers and their clients.
Back-office operations
By automating routine tasks such as data entry, AI gives wealth managers time back in their day. They can use this time to instead focus on client-facing activities, enhancing the overall customer experience.
Personalize experiences
Personalization is no longer a luxury—it's a necessity. When optimized, AI tools can drive personalized client interaction.
Advanced AI tools can enable wealth managers to integrate insights directly into their client engagement strategies. These tools can predict customer needs, preferences and potential life events that may impact their financial planning. This allows wealth managers to proactively offer tailored advice, thereby enhancing satisfaction and loyalty.
With the help of fully integrated AI tools, personalization can feature in virtually every interaction an organization has with their customer. AI can help firms build detailed client profiles that include preferences for communication, preferred meeting times and even personal interests. By integrating AI tools into their everyday workflow, wealth managers can then use these profiles to generate personalized messages for customers.
As financial services organizations continue to struggle with earning customers’ trust, they can strengthen relationships with them through personalization. These tools help wealth managers build stronger, more personal connections with their customers, fostering a sense of loyalty.
Accelerate lead conversion
The ability to quickly identify and convert high-potential leads can significantly impact a firm's growth trajectory. AI can play a pivotal role in this by analyzing patterns and identifying opportunities that may not be immediately obvious through manual processes.
Advanced analytics can enhance lead conversion efforts by providing actionable insights. By tracking and analyzing customer interactions, market trends and competitive intelligence, AI tools can identify high-potential leads and suggest the right strategies to engage them.
AI can also assist in segmenting leads based on their potential value. By analyzing historical data and identifying patterns, AI can highlight leads that are most likely to convert, enabling wealth managers to prioritize and focus their efforts on these high-potential prospects. This targeted approach can significantly improve lead conversion rates and drive business growth.
Moreover, AI can enhance the client onboarding process, ensuring a smooth and seamless experience for new clients. By automating tasks such as data collection, document verification and compliance checks, AI can significantly reduce the time and effort required to onboard new clients. This not only improves the client experience but also accelerates the lead conversion process.
Get the most out of AI by integrating it with wealth management technology
While tools like Microsoft Copilot provide a solid foundation, the true potential of AI lies in its seamless integration into daily routines. Our PS Hummingbird team is here to offer powerful solutions to achieve this, enabling wealth managers to deliver personalized experiences, streamline operations and accelerate lead conversion.
By embracing these advanced tools, wealth managers can not only enhance their current operations but also position themselves for future success. The journey towards AI optimization begins with recognizing its potential and taking proactive steps to integrate it into everyday workflows.
For wealth managers ready to transform their practice and achieve unparalleled outcomes, the time to act is now. Talk to our PS Hummingbird team about how you can unlock the potential of Copilot and start your journey toward revolutionizing wealth management processes and driving sustainable growth.
